Sandra Lades has been managing the Public Relations Office of the Nuremberg Institute for Market Decisions (formerly GfK Verein) since October 2009. The business graduate has many years of prior experience in the fields of marketing and public relations.
Most recently, she was responsible for international marketing in the Custom Research Sector of GfK SE. There she managed public relations for the GfK Investment Barometer and the GfK Trust Index along with numerous marketing projects. During her two-year employment at MMXI Europe, an international company which measures Internet usage, she ran the public relations and marketing department as the marketing and PR director for Germany. Previously, she was responsible for TV viewer research marketing at GfK AG. She also managed international research projects in Bulgaria, Denmark, Finland, Croatia and Russia during this time.