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Research Overview

Research group Human-Technology Interaction

Research group Marketing & Consumer Behavior

Research group Cognition & Decision

Research Advisory Board

Research and Cooperation Partners

Studies Overview

Voices of the Leaders of Tomorrow

Consumer Climate

Consumer Climate Overview

Latest consumer climate

History of the GfK Consumer Climate

Publications Overview

Academic Publications

NIM Marketing Intelligence Review

NIM Research Reports and Working Paper

NIM INSIGHTS Research Magazine

Other Publications

NIM Events Overview

NIM Market Decisions Day 2026

Consumer Climate Summit 2026

NIM Distinguished Speakers

NIM Insights Lunch

Articles of Association