2002 – Consumption Trend Sensor - English

Content

The topics
The GfK Trend Sensor: Perspectives 2001
The GfK Trendsensor: Background 2001
The financial development of private households in 2001
The measuring instrument

Developments
Unbroken desire to shop
Living in style
Looking good
Distinction, but how?
The fear of tomorrow?
You only live once, but then you live right
Increasing spending consciousness
Increasing awareness of prosperity
Delegation still on the rise
Other trend areas
Convergence of East and West Germany?
Conclusion

Trend structures
The trend dimensions
Relationships between the trend dimensions
Economic Affectedness and Trend Values

Consumer trends in international comparison
Spain
Italy
Great Britain
France
Poland

A segmentation approach according to trend types
The selected trend dimensions
The trend types
The rational connoisseur
The uninhibited
The resigned
The modest
The active realist
The withdrawn established
The distribution of the trend types in the individual countries

Conclusion