Publications
2004 - GfK Consumption Trend Sensor - English
2004
Matthias Gabriel,
Dipl.-Psych. Claus Dethloff
2004 – Consumption Trend Sensor
Despite reform frustration and the consumption chill: no grounds for resignation!
AT A GLANCE…
GFK CONSUMPTION TREND SENSOR: PERSPECTIVES
GFK CONSUMPTION TREND SENSOR: BACKGROUND
FINANCIAL DEVELOPMENTS AFFECTING PRIVATE HOUSEHOLDS 2003
MEASURING INSTRUMENT
DEVELOPMENTS
DESPITE THE DESIRE TO SAVE: SHOPPING PLEASURE DOMINATES
STANDARD OF LIVING TO BE MAINTAINED
STILL LITTLE LEEWAY FOR FASHION CONSCIOUSNESS
HAVING TO MAKE DO WITH THE BARE ESSENTIALS
SELECTIVENESS FEELS THE PINCH
BASIC BENEFIT ALONE IS NOT ENOUGH
PRICE ABOVE EVERYTHING ELSE
SELECTIVE COMPANY?
ACTIVENESS (PROSUMPTION) WITH HIGH GROWTH
ESCAPING UNPALATABLE TRUTHS?
OTHER TREND SPHERES
14 YEARS SINCE THE BERLIN WALL CAME DOWN…
CONCLUSION
TREND STRUCTURES
TREND SPHERES
RELATIONS BETWEEN TREND SPHERES
BETROFFENHEIT, OR FEELINGS AMONG GERMANS OF SHARED ECONOMIC PAIN, AND THE TREND SPHERES
COMPARISON OF EUROPEAN CONSUMPTION TRENDS
TYPES OF TREND
THE UNINHIBITED TYPE
THE ACTIVE REALIST
THE RATIONAL CONSUMER
THE RETIRED ESTABLISHMENT TYPE
THE SELF-DEPRECATING TYPE
THE RESIGNED TYPE
SUMMARY OF TREND TYPES
CONCLUDING COMMENTS
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The Nuremberg Institute for Market Decisions e.V. (NIM) is a non-profit research institute that studies consumer and business decisions in markets. In particular, we research how decisions change under the influence of technological, societal and economic trends and how to better understand decisions and increase the quality of decisions.