Publications
2007 - 26th Entrepreneur Talk Kronberg
2007
GfK Verein
2007 – 26th Entrepreneurial Talk Kronberg
Opportunities for the Middle - Successes between Premium and Private Label Brands
Content
Wilhelm Wessels
Middle does not mean mediocrity
Thomas Bachl
Programmed for growth
Wolfgang Twardawa
In the middle to the top
Dr. Raimund Wildner
The middle brand buyer lives
Description
Conclusion of the report: brands in the middle have a harder time than premium or low-cost brands. With the right brand management, they nevertheless have clear opportunities.
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The Nuremberg Institute for Market Decisions e.V. (NIM) is a non-profit research institute that studies consumer and business decisions in markets. In particular, we research how decisions change under the influence of technological, societal and economic trends and how to better understand decisions and increase the quality of decisions.