Publications
2009 - 28th Entrepreneur Talk Kronberg
2009
GfK Verein
2009 – 28th Entrepreneur Talk Kronberg
Consumers in distress - Successful brand management in recessionary phases
Content
Wilhelm Wessels - Marketing in times of crisis
Thomas Bachl - Serenity is the trump card
Wolfgang Twardawa - Strategies against the recession
Claudia Gaspar - Outlook 09: In the sign of the crisis
Description
Food retailing and FMCG suppliers have not suffered any major damage overall in the crisis so far. However, this is less to their own credit than the result of consumers' perception of the crisis. In the coming months, however, the situation will worsen for many households. This will then also present the providers of everyday goods with new strategic and practical challenges.
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The Nuremberg Institute for Market Decisions e.V. (NIM) is a non-profit research institute that studies consumer and business decisions in markets. In particular, we research how decisions change under the influence of technological, societal and economic trends and how to better understand decisions and increase the quality of decisions.