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31st Entrepreneur Talk Kronberg

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Year

2012

Authors
GfK Consumer Panels Deutschland,
GfK Verein
Publication title
31st Entrepreneur Talk Kronberg
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31st Entrepreneur Talk Kronberg

Value creation instead of volume growth - The new building blocks of consumption

The example of markets for daily consumer goods shows how qualitative growth can be achieved despite a declining population.

Authors

  • GfK Consumer Panels Deutschland
  • GfK Verein
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