Marketing Challenges 2017

If you had asked a marketing manager in 2010 what a data scientist was, he or she would most likely have shrugged. Today, the term is on everyone's lips - and in all the media. The Big Data era has created a new profession. And the already high relevance of the new job profile today is also reflected in the study results: According to the respondents, about one fifth of German companies want to hire more Data Scientists in the future - at large companies (250 or more MA), the share is even almost 30%.