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The end of fast fashion A Study for the GfK Verein (German)
DownloadYear
2018
Authors
Petra Mücke,
Agnese Galvina-Dimkonidis
Agnese Galvina-Dimkonidis
Publication title
The end of fast fashion?
Publication
Other Publications
The end of fast fashion?
A Study for the GfK Verein
"Fast fashion" refers to a business model that uses rapid changes and an increasing number of collections to persuade consumers to make more and more frequent purchases. As a countermovement, "slow fashion" focuses on sustainability and longevity. Is "the end of fast fashion" approaching?