Manager Research Networks & Labs
Dr. Benedikt Brand
As the manager „Research Networks & Labs“, Dr. Benedikt Brand is fostering research collaborations and networks between external research players and the NIM. As part of that, he serves as the focal point for initiating joint research projects as well as in his role as a researcher per se. One focus is on investigations employing laboratory experiments and physiological measurements to counteract biases related to online surveys.
Contentwise, his research deals with sustainable consumption, in particular in the food context, as well as the twin transformation (i.e., combining the sustainability and the digitalization transformation) in marketing/consumer behavior.
Benedikt Brand`s Google Scholar Profil

Current Projects
- Multi-Dimensional Multi-Level Sustainability Labels (MDMLSLs) in the food context
- Influence of digitaliziation on the perception of sustainable products
- Nudging for sustainable groceries
Selected Publications
- Brand, B. M. (2025). Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry. Journal of Retailing and Consumer Services, 84, 104179.
- Brand, B. M., & Reith, R. (2022). Cultural differences in the perception of credible online reviews–The influence of presentation format. Decision Support Systems, 154, 113710.
- Brand, B. M., & Rausch, T. M. (2021). Examining sustainability surcharges for outdoor apparel using Adaptive Choice-Based Conjoint analysis. Journal of Cleaner Production, 289, 125654.
- Stöcker, B., Baier, D., & Brand, B. M. (2021). New insights in online fashion retail returns from a customers’ perspective and their dynamics. Journal of Business Economics, 91(8), 1149-1187.