Dr. Benedikt Brand

benedikt.brand@nim.org

As the manager „Research Networks & Labs“, Dr. Benedikt Brand is fostering research collaborations and networks between external research players and the NIM. As part of that, he serves as the focal point for initiating joint research projects as well as in his role as a researcher per se. One focus is on investigations employing laboratory experiments and physiological measurements to counteract biases related to online surveys.

Contentwise, his research deals with sustainable consumption, in particular in the food context, as well as the twin transformation (i.e., combining the sustainability and the digitalization transformation) in marketing/consumer behavior.

His work has been published in internationally recognized peer-reviewed journals, such as Decision Support Systems, Journal of Business Economics or International Marketing Review.

Prior to his current role, he had some Post-Doc positions subsequent to receiving his PhD at the University of Bayreuth. In Bayreuth, he wrote his thesis at the chair for Marketing & Innovation (Dr. rer. pol.), including a stay at the Toronto Metropolitan University (Ted Roger’s School of Management) as a visiting scholar by winning the MITACS Globalink Research Award. His dissertation on information asymmetries in e-commerce between Chinese and German consumers has been awarded with the Best Dissertation prize by the Wolfgang Wirichs Foundation.