Head of Future & Trends

Dr. Fabian Buder

Dr. Fabian Buder heads the Future & Trends Research group. In his research, he examines the impact of technical innovations and social trends on the future of decision-making in markets. One focus is currently on the influence of artificial intelligence (AI) on the decision-making processes of marketing managers and the question of what the future of marketing will look like in the metaverse. Since 2021, he has also been a Research Affiliate at the Institute for the Future IFTF in Palo Alto, USA. He is a lecturer at German and international universities, workshop facilitator and speaker.