John A. List

In a world where innovation drives progress, understanding why some ideas succeed while others fade is more crucial than ever.
The NIM Distinguished Speakers lecture “The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale” delved into the science and strategy behind scaling ideas that truly make an impact.

The speaker, renowned economist John A. List, Professor at the University of Chicago, draws on decades of groundbreaking research and experience with leading companies such as Uber, Lyft and Tinder.
His insights revealed the hidden ingredients that allow ideas to grow beyond pilot projects and transform entire industries and societies.
Hosted in the Historic Town Hall in Nuremberg, this event offered a rare opportunity to hear one of the world’s foremost experts on behavioral economics and innovation.