Shopping in a sensory frenzy

Key Insights during lunch break

25th June 2025 at 12:30 p.m. (online)

Speaker:
Prof. Dr. Monika Imschloß, Leuphana University Lüneburg

Topic:
n times of increasing digitalisation, sensory marketing is once again becoming the focus of research and practice. The targeted use of music, scent, colour and other sensory stimuli not only helps to subtly influence purchasing and consumption behaviour, but also to create brand experiences.
In this online session, Prof. Dr. Monika Imschloß shared valuable insights on the following questions:

• How are we influenced by sensory stimuli in our purchasing and consumption behaviour?
• What are the latest findings from research in this area?
• Why is the targeted vs. intuitive use of sensory stimuli crucial?