Events
Sustainable Sustainability
NIM Insights (Late) Lunch: Sustainable Sustainability
November 24 at 4:00 pm (online)
Speaker
Katherine White, Senior Associate Dean, Strategy and Responsible Business
Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia
Guest editor of the current NIM Marketing Intelligence Review (NIM MIR)
Topic
Sustainability initiatives are under pressure. Political headwinds are intensifying, companies are reconsidering their commitments and consumers are questioning symbolic gestures. What can businesses do to create meaningful progress?
Drawing on the current issue of the NIM Marketing Intelligence Review, Professor Katherine White explores what makes sustainable choices practical for consumers and sustainability efforts credible for companies.
The session focuses on the following questions:
➡️ How can companies make sustainable choices easier in everyday life?
➡️ What helps sustainability initiatives resonate with different audiences?
➡️ How can businesses show that their efforts deliver results?
Join us for fresh perspectives on turning good intentions into lasting change.
Lecture in English language. Participation is free of charge.
