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  • Gaining marketing-relevant knowledge from social media photos - A picture is worth a thousand words

Suggested Citation

Kaiser, C., & Wildner, R. (2016). Gaining marketing-relevant knowledge from social media photos – A picture is worth a thousand words. Proceedings of the 2016 ESOMAR Congress, New Orleans, LA, United States.

Year

2016

Authors
Dr. Carolin Kaiser,
Professor Dr. Raimund Wildner
Publication title
Gaining marketing-relevant knowledge from social media photos - A picture is worth a thousand words
Publication
Peer-reviewed

Gaining marketing-relevant knowledge from social media photos - A picture is worth a thousand words

Abstract: 

A vast number of photos are uploaded to social media platforms reflecting peoples’ lives and brand experiences. However, existing tools focus on text only and neglect this visual medium of knowledge. 

In this paper, we will outline the significance of social media photos, present a system for recognizing pictorial content and prove that the system’s output is in line with classic market research results and provides additional insight. 

Authors

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[Translate to English:]
Dr. Carolin Kaiser

Head of Artificial Intelligence

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