Head of Artificial Intelligence
Dr. Carolin Kaiser
Dr. Carolin Kaiser is the Head of the Artificial Intelligence Research Department at the Nuremberg Institute for Market Decisions. Her focus is on the interface between humans and machines, particularly in the areas of human-centered AI, conversational user interfaces, and human-robot interaction. In collaboration with academic and industry institutions, her research explores how artificial intelligence influences the decision-making behavior of consumers and marketing managers. Previously, she earned her Ph.D. at the University of Erlangen-Nuremberg in the field of automated opinion analysis on the web. Dr. Kaiser is an author of academic publications and a speaker at both scientific and industry-oriented conferences.
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Current projects
- ChatGPT in Consumer Decision-Making
- AI-generated respondents
- Consumer Reactions to AI-Generated Books in an Evolving Market
- Social Robots in Retail Banking
- Friend vs. Sales Assistant
- Substitute and Complementary Recommendations in E-Commerce
- The Impact of Generative AI Shopping Assistants on Consumer Decision-Making
- Sponsored Content in Interactions with Digital Sales Assistants
- The Human Factor in Virtual Influence
- Emotional vs Rational Robot Shopping Assistants
- Decision support at the point of sale through social robots
- AI at the Point of Sale
- Shopping Companions
- Digital Nudges for Sustainable Online Shopping
- Purpose Through the Digital Lens
- Trust: How Does Eye Contact Influence the Relationship Between Humans and Robots in Purchase Decisions?
- Artificial Voices in Human Choices
- Mobile Detection of Visual Brand Touchpoints
- Automatic Image Analysis in Social Media
- Gaining Marketing Knowledge from Social Media Images
Selected publications
- Kaiser, C., Schallner, R., Manewítsch, V., & Fenne, E. (2024). The Role of Eye Contact in Human-Robot-Interaction: Trust and Decision Making in Virtual Financial Advisory. Proceedings of the The 32nd European Conference on Information Systems, Cyprus.
- Gnewuch, U., Hanschmann, L., Kaiser, C., Schallner, R., & Mädche, A. (2024). Robot Shopping Assistants: How Emotional versus Rational Robot Design Affect Consumer Trust and Purchase Decisions. Proceedings of the 2024 European Conference on Informations Systems, Cyprus.
- Tolle, J., Piazza, A., Kaiser, C., & Schallner, R. (2023). Decision Support in Tourism through Social Robots: Design and Evaluation of a Conversation-Based Recommendation Approach Based on Tourist Segments. Proceedings of the Workshop on Recommenders in Tourism co-located with the 17th ACM Conference on Recommender Systems (RecSys 2023), Singapore and Online.
- Kaiser, C., Ahuvia, A., Rauschnabel, P. A., & Wimble, M. (2020). Social media monitoring: What can marketers learn from Facebook brand photos? Journal of Business Research, 117, 707–717.
- Engel, D., Woolley, A. W., Aggarwal, I., Chabris, C. F., Takahashi, M., Nemoto, K., Kaiser, C., Kim, Y. J., & Malone, T. W. (2015). Collective intelligence in computer-mediated collaboration emerges in different contexts and cultures. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, 3769–3778.
- Kaiser, C., & Bodendorf, F. (2012). Mining consumer dialog in online forums. Internet Research, 22(3), 275–297. https://doi.org/10.1108/10662241211235653