Mobile Detection of Visual Brand Touchpoints

A large number of brand contacts, such as when looking in the refrigerator or the delivery service driving past, pass us by without a trace. Traditional methods, such as surveys, cannot uncover these reliably.

To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiser are developing a cost-effective prototype for mobile logo detection in this deep learning, computer vision project.

In a small case study, they show how to capture visual touchpoints with brand logos using their prototype and show the effectiveness of this approach.

Behind the scenes:  Mobile Logo Detection in the Wild 

In the press:  Planung und Analyse