Research – for Better Decisions in Markets
At the NIM, we aim to understand how and why consumers are behaving, deciding, perceiving value, as well as how they are affected by new technologies (e.g., Artificial Intelligence), societal trends (e.g., sustainability or innovations), and through applications of behavioral science. Therefore, we conduct academic research by applying a wide range of different methodological approaches and psychological perspectives to shed light on consumers’ behavior.
Additionally, we also explore micro- and marco-economic effects on the market and society as a whole. Due to its positioning at the intersection between industry and academia, the NIM reveals relevant theoretical as well as practical implications for various stakeholders, such as for companies, policy makers, academia, consumers and society to yield “prosperity for all” in the sense of a socio-ecological market economy.