Head of Behavioral Science
Dr. Matthias Unfried
In his research, he investigates the behavioral foundations of market decisions. The focus is on the influencing factors and the effects of the interaction between humans and machines. In addition, he works on so-called cognitive biases in management decision-making.
Before he joined the Nuremberg Institute for Market Decisions, he was a teaching and research assistant at the University of Erlangen-Nürnberg where he received a PhD in Economics.
