Head of Behavioral Science

Dr. Matthias Unfried

In his research, he investigates the behavioral foundations of market decisions. The focus is on the influencing factors and the effects of the interaction between humans and machines. In addition, he works on so-called cognitive biases in management decision-making.

Before he joined the Nuremberg Institute for Market Decisions, he was a teaching and research assistant at the University of Erlangen-Nürnberg where he received a PhD in Economics.

Matthias' profile on Google Scholar

Selected publications