Mr Falser, in your opinion is it easier for German consumers to eat healthily today than it was 50 years ago, or more difficult?
Both. That is what is so fascinating about this question and what we have investigated in the Nestlé nutrition study “So is(s)t Deutschland
Do you think consumers consider themselves to be swamped or particularly well informed when it comes to the range of food and information relating to health available?
That depends on the nutritional needs and the shopper profiles. We researched this in the above-mentioned study and established several different typologies. For example: The “one-stop shopper
What do you think is the main reason why consumers are attracted to products which contain healthy additives ( “functional food
I think that in this case, consumers usually buy these products because it is convenient. In our experience, those individuals who are very health-conscious prefer “free from
Do you have a personal secret tip for healthy eating? And which “nutritional sins
In my opinion, it is less about the particular foods you eat or do not eat but rather it is important to give yourself the time to make eating a conscious activity – to reestablish it as a social activity. And my “nutritional sins
Thank you very much for the interview!
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