On December 10, 2018, the extraordinary general assembly of the GfK Verein decided with 84.05 percent of the votes represented that GfK-Nürnberg e.V. will be called "Nürnberg Institut für Marktentscheidungen e.V." in the future. This name has been formally registered in the Nuremberg Register of Associations, so the institute now officially operates and conducts research under its new name. To emphasize its tradition and its strong ties with GfK SE, the institute will use the supplement "Founder and anchor shareholder of GfK SE".
The Nuremberg Institute for Market Decisions (NIM) will focus its research on market decisions. The aim is to understand market participants' decisions better, in greater depth, more quickly and more comprehensively.
As part of the realignment the information service Compact has been discontinued. It was our information service for providing research highlights from GfK Verein and GfK SE to its subscribers. The articles will still be provided in an archive.
Nürnberg Institut für Marktentscheidungen e.V.
Founder and anchor shareholder of GfK SE