ISMS Marketing Science Conference

The Marketing Science Conference of the INFORMS Society for Marketing Science (ISMS) is an annual event that brings together leading marketing scholars, practitioners, and policymakers with a shared interest in rigorous scientific research on marketing problems.

At this year’s conference, Nina Hesel gives a presentation on “The Role of AI in Strategic Marketing Decision-Making: How Will Managers Collaborate with Smart Machines - Today and Tomorrow?”. The talk will give an overview of the results from a recent project with Fabian Buder on the role of artificial intelligence in strategic marketing decisions.

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