Events
NIMCon 2025
The NIMCon is an interdisciplinary conference on topics related to consumer behavior and consumer decisions. Researchers from universities and other research institutions come together to discuss the latest findings from (behavioral) economics, psychology, marketing, management, data science, artificial intelligence, and business informatics.
This year’s program explores how consumers make choices in a rapidly changing world. Talks dive into the drivers and barriers of sustainable behavior, from upcycling and food citizenship to overcoming biases in sustainable travel planning. Additionally, sessions on AI and digital technologies examine how generative AI, algorithmic systems, and AI-assisted decisions shape what we search for, prefer, and, ultimately choose. Beyond technology and sustainability, the program highlights insights into persuasion, risk perception, and the social dynamics of decision-making — from gamification and ASMR to the impact of negative interactions online. Together, these sessions offer a multi-faceted view of how individual decisions influence markets, businesses, and society
Participants: Prof. Dr. Peter Bofinger (University Würzburg), Dr. Florian Gasser (Züricher Hochschule für Angewandte Wissenschaften / University St. Gallen), Prof. Dr. Sebastian Goerg (TU Munich), Prof. Dr. Corinna Hempel (Hochschule Albstadt-Sigmaringen), Prof. Dr. Monika Imschloß (FernUniversität Hagen), Prof. Dr. Benedikt Mangold (Technische Hochschule Nuremberg), Prof. Dr. Benedikt Morschheuser (University Bamberg), Prof. Dr. Petra Nieken (KIT), Prof. Dr. Benjamin Scheibehenne (KIT), Prof. Dr. Marcus Schögel (University St. Gallen) und Prof. Dr. Verena Tiefenbeck (FAU Erlangen-Nürnberg).
