NIM: Market Decisions Day 2024

Nuremberg | July 03, 2024

AI. DOES. MARKETING.

Artificial intelligence is changing marketing. Will AI take over power in marketing in the future?
Or will AI (only) be a supporter?

The topics were:

Use cases of AI from marketing practice for new customer experiences
Current developments in AI technology and applications in marketing
AI as a key factor for more efficiency in marketing
Future prospects for AI in marketing and trends
AI as a new "power" to influence consumer decisions
Ethical challenges associated with the use of AI in marketing

Moderator: Nadia Kailouli

ARD television presenter and AI podcaster

Ranga Yogeshwar

Science journalist and presenter

Zack Kass

AI futurist and former Head of Go-To-Market at OpenAI

Prof. Dr. Alena Buyx

Former Chairwoman of the German Ethics Council

Dr. Fabian Buder

Head of Future & Trends, NIM

Urs Meier

CCO, Garden of Youth

Of all the marketing events I know, the NIM Market Decisions Day stands out in many ways. Excellent organization, an engaged and knowledgeable audience, a truly great setting and, last but not least, speakers who really have something to say - definitely a highlight in the event calendar for me.

Dirk Ploss, Senior Early Innovation Manager, Beiersdorf AG

In 2022, I had the pleasure of moderating the NIM Market Decisions Day at Ofenwerk and thoroughly enjoyed the day. A great location, a great selection of speakers and excellent organization made for a perfect day full of new, surprising impressions. This makes conferences fun!

Vince Ebert, graduate physicist and cabaret artist

I attended the juicy NIM Market Decisions Day, where the primary focus was on #Greenacting rather than #Greenwashing. Initially, I feared it would be another jargon-fest, but was pleasantly surprised by a relaxed yet engaging exchange of ideas and insights from diverse perspectives.

Tobias Burkhardt, CEO & Founder, SHIFTSCHOOL

From the first to the last minute, the NIM Market Decisions Day 2023 was an excellent selection of inspiring speakers that stimulated many discussions on site and afterwards. The event was also very successful for networking, as the agenda and framework provided an excellent basis for networking and exchange.

Kerstin Erbe, Managing Director, dm-drogerie markt

The NIM Market Decisions Day 2023 was a great event. An exciting topic, varied presentations by top speakers from different areas, an interested audience, lots of good discussions and perfect organization. What more could you want?

Prof. Dr. Matthias Fifka, FAU Erlangen-Nuremberg

For those who missed this inspiring journey, it was a magnificent event. Thank you so much for the kindness and encouragement in bringing transparency to a jungle of overrated information. We gained clarity about the systems behind green labeling and enjoyed the marvelous event. Well done! We look forward to next year.

Yvonne Eckert, Rotonda Business Club

It was a pleasure to be there as a speaker, congratulations to the NIM Market Decisions Day team for a successful format: a very good mix of theory and practice paired with relaxed networking in a great location.

Stefan Wenzel, Experienced Digital Leader, Ex-CEO eBay Germany

The NIM Market Decisions Day "AI. DOES. MARKETING." took place on Wednesday, July 3, 2024 from 9:30 a.m. to 4:30 p.m. in Nuremberg at the Ofenwerk.

The agenda with top-class experts from science and practice focused on the topic of "AI in marketing". We discussed, for example, whether AI will take over power in marketing in the future or whether it will (only) be a supporter – and what new customer experiences marketing can create using innovative AI tools. Specific use cases and ethical aspects of the use of AI were also on the agenda.

Download Agenda 2024 (in German Only)

The breakout sessions have become a popular and therefore integral part of the NIM Market Decisions Day. This year, NIM researchers have once again presented current insights from their research projects - on the topic of "AI in marketing".

Virtual Characters in Marketing: Between Trust and Discomfort

Influencers and digital assistants are playing an increasingly important role in marketing. Do these characters have an influence on consumers and their purchasing decisions?

The Use of ChatGPT & Co. by Consumers

The launch of ChatGPT has given a huge boost to the use of generative AI among the population. How do people in Germany, the United Kingdom and the United States currently deal with the technology, what opportunities do they see when shopping, and how do they rate the opportunities and risks for everyday life and democracy? A three-country comparison.