NIM Market Decisions Day | Nuremberg | July 03, 2024

NIM Market Decisions Day

Nuremberg | July 03, 2024

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Artificial intelligence is changing marketing. Will AI take over power in marketing in the future?
Or will AI (only) be a supporter?


  • Use cases of AI from marketing practice for new customer experiences
  • Current developments in AI technology and applications in marketing
  • AI as a key factor for more efficiency in marketing
  • Future prospects for AI in marketing and trends
  • AI as a new "power" to influence consumer decisions
  • Ethical challenges associated with the use of AI in marketing


Top Speakers – Among Others:

Moderator: Nadia Kailouli

ARD television presenter and AI podcaster

Ranga Yogeshwar

Science journalist and presenter

Zack Kass

AI futurist and former Head of Go-To-Market at OpenAI

Prof. Dr. Alena Buyx

Chairwoman of the German Ethics Council

Dr. Fabian Buder

Head of Future & Trends, NIM

Urs Meier

CCO, Garden of Youth

What Others Say About The Event

Of all the marketing events I know, the NIM Market Decisions Day stands out in many ways. Excellent organization, an engaged and knowledgeable audience, a truly great setting and, last but not least, speakers who really have something to say - definitely a highlight in the event calendar for me.

Dirk Ploss, Senior Early Innovation Manager, Beiersdorf AG

In 2022, I had the pleasure of moderating the NIM Market Decisions Day at Ofenwerk and thoroughly enjoyed the day. A great location, a great selection of speakers and excellent organization made for a perfect day full of new, surprising impressions. This makes conferences fun!

Vince Ebert, graduate physicist and cabaret artist

I attended the juicy NIM Market Decisions Day, where the primary focus was on #Greenacting rather than #Greenwashing. Initially, I feared it would be another jargon-fest, but was pleasantly surprised by a relaxed yet engaging exchange of ideas and insights from diverse perspectives.

Tobias Burkhardt, CEO & Founder, SHIFTSCHOOL

From the first to the last minute, the NIM Market Decisions Day 2023 was an excellent selection of inspiring speakers that stimulated many discussions on site and afterwards. The event was also very successful for networking, as the agenda and framework provided an excellent basis for networking and exchange.

Kerstin Erbe, Managing Director, dm-drogerie markt

The NIM Market Decisions Day 2023 was a great event. An exciting topic, varied presentations by top speakers from different areas, an interested audience, lots of good discussions and perfect organization. What more could you want?

Prof. Dr. Matthias Fifka, FAU Erlangen-Nuremberg

For those who missed this inspiring journey, it was a magnificent event. Thank you so much for the kindness and encouragement in bringing transparency to a jungle of overrated information. We gained clarity about the systems behind green labeling and enjoyed the marvelous event. Well done! We look forward to next year.

Yvonne Eckert, Rotonda Business Club

It was a pleasure to be there as a speaker, congratulations to the NIM Market Decisions Day team for a successful format: a very good mix of theory and practice paired with relaxed networking in a great location.

Stefan Wenzel, Experienced Digital Leader, Ex-CEO eBay Germany


The NIM Market Decisions Day "AI. DOES. MARKETING." will take place on Wednesday, July 3, 2024 from 9:30 a.m. to 4:30 p.m. in Nuremberg at the Ofenwerk.

The agenda with top-class experts from science and practice will focus on the topic of "AI in marketing". We will discuss, for example, whether AI will take over power in marketing in the future or whether it will (only) be a supporter – and what new customer experiences marketing can create using innovative AI tools. Specific use cases and ethical aspects of the use of AI are also on the agenda.


The detailed program will be published here shortly.


The breakout sessions have become a popular and therefore integral part of the NIM Market Decisions Day. This year, NIM researchers will once again present current insights from their research projects - on the topic of "AI in marketing".


Note: You can spontaneously decide on a session on site. Registration in advance is not possible.

The Human Factor in Virtual Influence

Influencers and digital assistants are playing an increasingly important role in marketing. Do these characters have an influence on consumers and their purchasing decisions? 

The Use of ChatGPT & Co. by Consumers

The launch of ChatGPT has given a huge boost to the use of generative AI among the population. How do people in Germany, the United Kingdom and the United States currently deal with the technology, what opportunities do they see when shopping, and how do they rate the opportunities and risks for everyday life and democracy? A three-country comparison.


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That Was 2023

The NIM Market Decisions Day 2023 was all about sustainability. We discussed whether companies understand sustainability as a holistic approach that encompasses the environment, society, and the economy. In presentations and a panel discussion, we talked about the nuances distinguishing greenwashing from genuine environmentally conscious actions, and strategies for exposing greenwashing. The conference ended on a cosmic note when guests joined a former ESA astronaut for a sustainable view of our planet from space.

OFENWERK: Directions

The OFENWERK in Klingenhofstrasse is one of Nuremberg's coolest locations: the industrial complex from the 1920s in the north of Nuremberg has been stylishly restored and is actually a vintage car museum.

For the NIM Market Decisions Day, space is made in the large hall and state-of-the-art technology and interiors are set up to create the special "NIM Day atmosphere".


Klingenhofstrasse 72

90411 Nuremberg

Google Maps

July 03, 2024
Opening OFENWERKS: 9:00 Uhr


Via the BAB 3 exit Nürnberg-Nord

Parking spaces are reserved and signposted for our guests at OFENWERK.

ARRIVING by subway and bus

Nearest subway stop: Herrnhuette (U2), approx. 500 meters on foot.

Nearest bus stop: Bennostr. (line 32), directly in front of the door.

ARRIVING by plane

Travel time from Nuremberg airport by taxi to OFENWERK: approx. 10 minutes.

ARRIVING by train

Travel time from Nuremberg main station by subway (U2) to Herrnhuette: approx. 10 minutes and approx. 500 meters on foot (approx. 8 minutes).

Travel time from Nuremberg main station to OFENWERK by taxi: approx. 15 minutes.

Sandra Lades

Head of Communication and Events

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