Cooperation partner

Technical University of Ilmenau

Together with Elena Freisinger, Junior Professor of Innovation Management, the NIM is researching the cognitive foundations of decision-making behavior in the context of product or business model innovation. Specific questions include, for example, what role algorithms can play in the selection of innovation ideas, or whether managers decide fundamentally differently than the general population when facing risks.

To the universitie's website

To the website of Jun.-Prof. Dr. Elena Freisinger


Joint projects