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Suggested Citation

Kaiser, C., & Schallner, R. (2022). The impact of emotional voice assistants on consumers’ shopping attitude and behavior. Wirtschaftsinformatik 2022 Proceedings, Nuremberg, Germany. https://aisel.aisnet.org/wi2022/workshops/workshops/10

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Year

2022

Authors
Dr. Carolin Kaiser
Publication title
The impact of emotional voice assistants on consumers’ shopping attitude and behavior
Publication
Peer-reviewed

The impact of emotional voice assistants on consumers’ shopping attitude and behavior

Abstract:

While most recent voice assistants talk in a non-emotional tone, this is expected to change. Since emotions are often contagious in human-human interactions, the question arises whether consumers also catch the expressed emotion of voice assistants while shopping. In this paper, we present an approach for synthesizing speech in different emotional tones and show that synthesized emotional speech impacts consumers’ emotions, shopping attitude and behavior. 

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[Translate to English:]
Dr. Carolin Kaiser

Head of Artificial Intelligence

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