NIM Market Decisions Day

REGISTRATION - NIM Market Decisions Day

Date: 26 June 2019
Location: Poolhouse, Rollnerstraße 107, 90408 Nuremberg
Time: 10:00 - 14:15


At the NIM Market Decisions Day on 26 June, top-class speakers from science and practice will present the topic “market decisions” from various perspectives / disciplines and discuss

  • how consumer and business market decisions are changing in an increasingly digital world;
  • how consumers use AI and digital assistants to search or buy products;

 Look forward to our speakers - these include, for example:

  • Erich Harsch, CEO, dm-drogerie markt - the successful manager will share his views on digital transparency and consumer decisions.
  • Peter Brandl, ex-pilot, management consultant and author - he will speak about decisions and how to learn from mistakes.
  • Professor Markus Giesler, Professor of marketing at the Schulich School of Business, Toronto, and one of the most recognized experts on high-tech consumer behavior, explores the subject of "market decisions" in terms of how AI affects consumers' behavior and their decisions.


Non-members: 125 Euro / person
University members and students: 25 Euro / person
Members: Free entry (max 2 persons)


Registration possible until June 19, 2019