NIM Market Decisions Day

The annual "NIM Market Decisions Day" is our expert conference around the topic "Understanding, Anticipating, Improving Market Decisions." On this day, top-class speakers from science and practice build a bridge to discuss current research results, trends and concrete practical experience. The aim is to promote the dialogue between science and practice on exciting topics and findings relating to market decisions.

2024-07-03

Artificial intelligence (AI) is changing marketing. Therefore, at the NIM Market Decisions Day 2024 we will discuss:. Will AI take over marketing in the future? Or will AI (only) be a supporter?

2023-07-05

Topic of the NIM Market Decisions Day: The Big Decision: Greenacting instead of Greenwashing. Where are the boundaries of greenwashing and greenacting? How can greenwashing be recognized? How do brands achieve sustainable transformation?

2022-07-05

Together with 200 guests and top-class speakers from science and practice, exciting questions on the focus topic were discussed: The future of the customer journey – do we still think and decide for ourselves? Will machines buy for us in the future?

2021-07-01

At the NIM Market Decisions Day 2020, the focus was on "Decisions by Machines and Humans". How do consumption and marketing change when machines are involved in decision-making? Which decisions will be left for humans?

2019-06-26

At the NIM Market Decisions Day on June 26th 2019 in Nuremberg, the topic of “Market Decisions” was highlighted by top-class speakers from science and practice from various perspectives and disciplines.