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NIM Market Decisions Day 2023

5 July 2023 in Nuremberg in the Ofenwerk (Live-Event)

The Big Decision: Greenacting instead of Greenwashing

Sustainability is one of the megatopics of our time. But do companies understand sustainability as a holistic journey that encompasses the environment, society and the economy?

  • Where are the boundaries between greenwashing and greenacting?
  • How can greenwashing be recognized/exposed?
  • How do brands and retailers make the sustainable transformation and what are the biggest hurdles?
  • How can strategy change create sustainable innovation?
  • What do real and successful "green" actions and decisions look like in organizations and companies?
  • How does sustainability marketing really resonate with customers and how can customers make more sustainable purchasing decisions?
  • What does the choice between greenacting and greenwashing mean for humanity and the planet as a whole?

-> These are just a few of the topics that we discussed during the NIM Market Decisions Day 2023 around the topic of "Greenacting".

Our top-class speakers from science and practice were:

  • Kerstin Erbe, Managing Director, dm-drogerie markt
  • Prof. Dr. Matthias Fifka, Director of the Institute of Economics and Special Representative for Sustainability, Friedrich-Alexander University Erlangen-Nuremberg
  • Desiree Fixler, former DWS manager, whistleblower, VentureESG
  • Darya Sotoodeh, speaker and activist, Fridays for Future Germany
  • Dr. Thomas Reiter, former ESA astronaut and advisor to the ESA Director General, European Space Agency
  • Bas van Abel, founder and entrepreneur, Fairphone  
  • Dr. Antje von Dewitz, Managing Director, VAUDE

Video of the NIM Market Decisions Day 2023 - a short review with the highlights (in German)


Sandra Lades

Head of Communication and Events

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