NIM Market Decisions Day 2022

The customer journey is the journey of customers along various touchpoints with a company.
This "customer journey" will change immensely as a result of new technologies and the digital transparency.

• How, for example, do smart assistants like Alexa & Co. or chatbots change the customer journey?
• Will people still create their shopping lists themselves or will a machine do it?
• Will purchasing decisions then still be made freely?
• How will power relations change in the marketing of the future if the algorithm only puts two product suggestions on the shopping list?

These were just a few of the topics that we dealt with at the NIM Market Decisions Day 2022 relating to the customer journey of the future.

The program (German version only)

• Vince Ebert, keynote speech, scientist, ARD moderator and cabaret artist
• Prof. Dr. Christian Hildebrand, Full Professor of Marketing Analytics and Director of the TechX Lab, University of St. Gallen
• Jenny Fleischer, CEO babymarkt.de GmbH and Lecturer Digital Sales at the HWZ University of Applied Sciences in Zurich
• Matthew Griffin, futurist and tech evangelist, founder of the 311 Institute
• Dirk Ploss, Senior Early Innovation Manager, Beiersdorf AG
• Thomas Ramge, non-fiction author, technology correspondent for brand eins and The Economist
• Stefan Wenzel, Independent Advisor, Ex-CEO Ebay Germany, Tom Tailor Digital

Photographers:
Wolfgang Schmitt – www.schmitt-photodesign.de  ///  ​Max Schwarzhans