Publications
Dynamics of purchasing behavior for organic products (Only available in German language)
DownloadBuder, F. & Hamm, U. (2009). Dynamik des Kaufverhaltens bei Öko-Produkten. In Mayer, J., Alföldi, T., Leiber, F., Dubois, D., Fried, P., Heckendorn, F., Hillmann, E., Klocke, P., Lüscher, A., Riedel, S., Stolze, M., Strasser, F., van der Heijden, M. & Willer, H., (Hrsg.). Werte – Wege – Wirkungen: Biolandbau im Spannungsfeld zwischen Ernährungssicherung, Markt und Klimawandel. Beiträge zur 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009, Bd. 2, 316-319.
2009
Ulrich Hamm
Dynamics of purchasing behavior for organic products
Abstract
Using purchase data from household panels, this paper analyses consumption patterns over four years for different groups of consumers. Results show that although a rising number of households purchases organic food, the market growth is still mainly carried by a small group of heavy users. Comprising about 20% of the customers and about 65% of the organic market share, this group shows the most stable behavior over time. The development of the organic budget share of this group also shows no signs for an end to the growth. Nevertheless, suppliers should also evaluate the special needs and wishes of 65% of households (2007) which only purchase organic food from time to time.
Only available in German language.
Authors
- Dr. Fabian Buder, Head of Future & Trends, NIM, fabian.buder@nim.org
- Ulrich Hamm, Kassel University
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