Publications
To Suggested Citation
Suggested Citation
Kaiser, C., Schallner, R., & Manewitsch, V. (2019). Revealing Consumer-Brand-Interactions from Social Media Pictures – A Case Study from the Fast-Moving Consumer Goods Industry. Proceedings of the 21st General Online Research Conference, Cologne, Germany.
Year
2019
Authors
Dr. Carolin Kaiser,
René Schallner,
Dr. Vladimir Manewitsch
René Schallner,
Dr. Vladimir Manewitsch
Publication title
Revealing Consumer-Brand-Interactions from Social Media Pictures – A Case Study from the Fast-Moving Consumer Goods Industry
Publication
Peer-reviewed
Revealing Consumer-Brand-Interactions from Social Media Pictures – A Case Study from the Fast-Moving Consumer Goods Industry
Abstract:
A multitude of pictures is posted on social media every day, shedding light not only on consumers’ social life but also their interactions with brands like holding, drinking or even hugging a soda bottle. These pictures represent a valuable source of knowledge for marketing which is infeasible to explore manually. This research addresses the question of how consumer-brand-interactions can be recognized and characterized automatically.
Authors
- Dr. Carolin Kaiser, Head of Artificial Intelligence, NIM, carolin.kaiser@nim.org
- René Schallner
- Dr. Vladimir Manewitsch, Senior Researcher, NIM, vladimir.manewitsch@nim.org
Contact
![[Translate to English:]](/fileadmin/_processed_/1/2/csm_CK_NIM_01_58bed63910.png "[Translate to English:]")
Suggested Citation
Kaiser, C., Schallner, R., & Manewitsch, V. (2019). Revealing Consumer-Brand-Interactions from Social Media Pictures – A Case Study from the Fast-Moving Consumer Goods Industry. Proceedings of the 21st General Online Research Conference, Cologne, Germany.
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