Publications
Other Publications
2016-02
2016-01
2015-05
2015-03
2015-02
2014-09
The GfK Consumption Trend Sensor produced by the GfK Verein provides information on the basic trends regarding individual consumption within...
How comprehensible do product claims recommended by sustainability experts appear to consumers in Germany? And which claims are most...
2014-06
2014-05
2014-01
Social media enable consumers to interactively design content on the Internet and facilitate a paradigm shift in the consumer-producer ...
2013-12
2013-07
2013-05
2013-02
The Global Trust Report 2013 of the GfK Association provides an assessment of trust in an international comparison from the perspective of...
2012-08
2012-07
Since 2010, the scope of the Challenges of Europe survey comprises 11 European countries: Germany, Italy, France, Poland, Austria, Great...
2012-05
Purchase decisions are increasingly influenced by the interactive exchange of opinions. How can opinion formation be analyzed online?
The example of markets for daily consumer goods shows how qualitative growth can be achieved despite a declining population.
2012-01
Do consumers rate product recommendations higher than product features depending on their different recommendation sources?
With an increasing amount of product alternatives to choose from, buying decisions become increasingly complex. To reduce complexity ...
2011-12
The Global Trust Report 2011 provides an assessment of trust in an international comparison from the perspective of consumers and citizens...
2011-07
2011-05
