Publications
Other Publications
2024-10
Debias by Design is a systematic guide to the most frequent and impactful decision-making mistakes in management and how to prevent them.
2023-11
How do brands position themselves in the digital space? What needs to be considered when managing brands in the metaverse?
2022-10
We are developing instruments to measure the perceived company or brand purpose.
2022-04
The Corona virus has been with us in this country for more than two years now. So it's time to reflect on how flexibly companies can...
2019-08
On Web 2.0, users are increasingly sharing their product opinions. How can we automatically analyze this huge amount of information?
2019-04
2018-12
The present 2018 edition of the Consumer Trend Sensor again aims to provide a presentation of the general situation for every country.
2018-11
Conference transcript of the GfK-Tagung 2018.
2018-10
Consumers encounter brands frequently in everyday life. How can we capture visual brand touchpoints with a single-source approach?
From unemployment and inflation to poverty, what issues are on people's minds?
Is "the end of fast fashion" approaching?
2018-05
2018-03
The study includes empirically surveyed confidence in over 30 occupations.
2018-01
2017-12
The Big Data era has created a new profession: the Data Scientist. The study confirms its high relevance.
2017-10
The issue of immigration and integration remains the most pressing task in the country.
2017-05
2017-03
Against the backdrop of politically and economically significant events over the course of 2016, the fourth edition of the Global Trust...
2017-02
2016-10
2016-08
2016-04
2016-03
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