Who Can you Trust? How Technology Brought us Together, and How it could drive us apart
Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
The Co-Creation Paradigm
The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits
The Future of Competition: Co-Creating Unique Value with Customers
Loyalty Programmes: Current Knowledge and Research Directions
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
Price Differentiation and Dispersion in Retailing
Emerging Retailer Pricing Trends and Practices
Are Multichannel Customers Really Valuable? The Moderating Effects of Product Category Characteristics