The Future of Competition: Co-Creating Unique Value with Customers
Loyalty Programmes: Current Knowledge and Research Directions
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
Price Differentiation and Dispersion in Retailing
Emerging Retailer Pricing Trends and Practices
Are Multichannel Customers Really Valuable? The Moderating Effects of Product Category Characteristics
Mobile Marketing 2.0: State of the Art and Research Agenda
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
The Effects of Mobile Apps on Shopper Purchases and Product Returns
Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns