Wissenschaftliche Publikationen

• Brand, B. M. (2025). Bridging the intention–behavior gap through digitalized information? Two laboratory experiments in the textile industry. Journal of Retailing and Consumer Services, 84, 104179.
• Giersiepen, M., Heinrich, N. W., Österdiekhoff, A., Kopp, S., Russwinkel, N., Schütz-Bosbach, S., & Kaiser, J. (2025). Am I in control? The dynamics of sensory information, performance feedback, and personality in shaping the sense of control. Consciousness and Cognition, 135, 103938.
  https://doi.org/10.1016/j.concog.2025.103938
• Gusmão, B., Zürn, M. K., & Topolinski, S. (2025). Contradict them softly! Contradictions of the subject feel less true than contradictions of the object. Cognition and Emotion, 1–16.
• Heidersberger, J., Kaiser, J., Jadav, S., Mihić Zidar, L., Curioni, A., Johannsen, L., & Lee, D. (2025). Partner familiarity enhances performance in a manual precision task. Scientific Reports, 15(1), 23381.
  https://doi.org/10.1038/s41598-025-03341-9
• Muntwiler, C., Eppler, M., Unfried, M., & Buder, F. (2025). Individual decision styles as predictors for bias susceptibility and bias blind spots. Management Research Review, 48(2), 322–337.
• Oberwegner, N., Cantner, F., Imschloss, M., & Zürn, M. K. (2025). Unpacking olfactory marketing: Initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce. Marketing Letters, 1–14.
• Schwarz, J. O., Schropp, T. C., Wach, B., & Buder, F. (2025). Do internal foresight activities add value to decision-making? Insights from an empirical investigation. Futures, 166, 103548.

• Anoschin, A., Zürn, M. K., & Remmers, C. (2024). Longitudinal associations of experiential and reflective dimensions of meaning in life with psychopathological symptoms. Clinical Psychology in Europe, 6(3), e11381. https://doi.org/10.32872/cpe.11381
• Bauer, A. (2024). Accounting for qualification in mismatch unemployment. Journal for Labour Market Research, 58(1), 27.
• Blesse, S., Dietrich, H., Necker, S., & Zürn, M. K. (2024). Wollen die Deutschen beim Klimaschutz Vorreiter sein und wenn ja, wie? Maßnahmen aus Bevölkerungsperspektive. ifo Schnelldienst, 77(1), 39–43.
• Christian, P., Kaiser, J., Taylor, P. C., George, M., Schütz-Bosbach, S., & Soutschek, A. (2024). Belief updating during social interactions: Neural dynamics and causal role of dorsomedial prefrontal cortex. The Journal of Neuroscience, 44(22), e1669232024. https://doi.org/10.1523/JNEUROSCI.1669-23.2024
• Fortagne, M. A., Brand, B. M., & Lis, B. (2024). Do you want to BeReal? Usage intention and well-being for the social network BeReal. International Journal of Innovation and Technology Management, 21(8), 2450056. https://doi.org/10.1142/S0219877024500561
• Freisinger, E., Schneider, S., & Unfried, M. (2024). The AI augmented crowd: How human crowdvoters adopt AI (or not). Journal of Product Innovation Management, 41(4), 865–889. https://doi.org/10.1111/jpim.12708
• Gangl, K., Seifert, M., Van Lange, P. A. M., & Pahl, S. (2024). Nature posters enhance subjective but not objective cleanness in public housing: Evidence from a field experiment. Journal of Environmental Psychology, 102496.https://doi.org/10.1016/j.jenvp.2024.102496
• Giersiepen, M., Schütz-Bosbach, S., & Kaiser, J. (2024). My choice, my actions: Self-determination, not instrumental value of outcomes, enhances outcome monitoring during learning. Cerebral Cortex, 34(8). https://doi.org/10.1093/cercor/bhae325
• Mushtaq, F., Welke, D., Gallagher, A., Kaiser, J., & Valdes-Sosa, P. (2024). One hundred years of EEG for brain and behaviour research. Nature Human Behaviour, 8(8), 1437–1443. https://doi.org/10.1038/s41562-024-01941-5
• Robichaud, Z., Brand, B. M., & Yu, H. (2024). Bridging the information asymmetry in e-commerce: An intercultural perspective on sustainable clothing. International Journal of Retail & Distribution Management, 52(10/11), 1004–1019.
• Seifert, M., Spitzer, F., Haeckl, S., Gaudeul, A., Kirchler, E., Palan, S., & Gangl, K. (2024). Can information provision and preferences elicitation promote ESG investments? Evidence from a large, incentivized online experiment. Journal of Banking & Finance, 107114.https://doi.org/10.1016/j.jbankfin.2024.107114
• Schropp, T., Schwarz, J. O., & Buder, F. (2024). Corporate foresight in light of the COVID-19 pandemic: The crisis as a driver? Futures & Foresight Science, 6(2), e178. https://doi.org/10.1002/ffo2.178
• Wildner, R. (2024). Herausforderungen bei der Ziehung repräsentativer Stichproben in der Markt- und Sozialforschung. Transfer: Zeitschrift für Kommunikation & Markenmanagement, 70(2).

• Aydin, N., Kleber, J., & Gangl, K. (2023). Voters’ feelings of exclusion and behavioral intentions after political elections: Replicating and extending findings on vicarious exclusion. Group Processes & Intergroup Relations.https://doi.org/10.1177/1368430223120840
• Bauer, A., Keveloh, K., Mamertino, M., & Weber, E. (2023). Competing for jobs: How COVID-19 changes search behaviour in the labour market. German Economic Review, 24(4), 323–347.
• Brand, B. M., & Kopplin, C. S. (2023). Effective return prevention measures in the post-purchase stage: A best-worst scaling approach. Marketing ZFP, 45(1), 30–47. https://doi.org/10.15358/0344-1369-2023-1-30
• Chan, H. F., Gangl, K., Supriyadi, M. W., & Torgler, B. (2023). The effect of increased monitoring on high-wealth individuals: Evidence from a quasi-natural experiment in Indonesia. Journal of Economic Behavior & Organization, 215, 244–267.
• Frecknall-Hughes, J., Gangl, K., Hofmann, E., Hartl, B., & Kirchler, E. (2023). The influence of tax authorities on the employment of tax practitioners: Empirical evidence from a survey and interview study. Journal of Economic Psychology, 97, 102629.
• Giersiepen, M., Schütz-Bosbach, S., & Kaiser, J. (2023). Freedom of choice boosts midfrontal theta power during affective feedback processing of goal-directed actions. Biological Psychology, 108659. https://doi.org/10.1016/j.biopsycho.2023.108659
• Kaiser, J., Oberschulte, J. M., Heckmann, M., & Schütz-Bosbach, S. (2023). Flexible changes in attentional focus and task rules rely on a shared set of frontoparietal oscillatory dynamics. Journal of Cognitive Neuroscience, 35(7), 1075–1091. https://doi.org/10.1162/jocn_a_02002
• Peer, S., Gangl, K., & Spitzer, F. (2023). Promoting active rural areas: Evidence based on a representative survey in Lower Austria. Transportation Research Part D: Transport and Environment, 118, 103688.
• Remmers, C., Zürn, M., Anoschin, A., Topolinski, S., & Zimmermann, J. (2023). Intuition and meaning in life in persons with varying levels of depressive symptoms and impairments in personality functioning. Journal of Clinical Psychology, 79(5), 1398–1419.
• Ren, Q., Gentsch, A., Kaiser, J., & Schütz-Bosbach, S. (2023). Ready to go: Higher sense of agency enhances action readiness and reduces response inhibition. Cognition, 237, 105456. https://doi.org/10.1016/j.cognition.2023.105456
• Ren, Q., Kaiser, J., Gentsch, A., & Schütz-Bosbach, S. (2023). Prepared to stop: How sense of agency in a preceding trial modulates inhibitory control in the current trial. Cerebral Cortex, bhad141. https://doi.org/10.1093/cercor/bhad141
• Schreiner, T. (2023). Balancing consumer self-benefits and altruism in online shopping: Examining consumer preferences for customized and personalized cause-related marketing campaigns versus price discounts. Marketing ZFP – Journal of Research & Management, 45(3), 53–74. https://doi.org/10.15358/0344-1369-2023-3-53

• Brand, B. M., & Baier, D. (2022). Measuring country of origin effects in online shopping implicitly: A discrete choice analysis approach. International Marketing Review, 39(4), 955–983.
• Brand, B. M., & Reith, R. (2022). Cultural differences in the perception of credible online reviews: The influence of presentation format. Decision Support Systems, 154, 113710.
• Brand, B. M., Kopplin, C. S., & Rausch, T. M. (2022). Cultural differences in processing online customer reviews: Holistic versus analytic thinkers. Electronic Markets, 32(3), 1039–1060.
• Brand, B. M., Rausch, T. M., & Brandel, J. (2022). The importance of sustainability aspects when purchasing online: Comparing Generation X and Generation Z. Sustainability, 14(9), 5689. https://doi.org/10.3390/su14095689
• Gangl, K., Walter, A., & Van Lange, P. A. M. (2022). Implicit reminders of reputation and nature reduce littering more than explicit information on injunctive norms and monetary costs. Journal of Environmental Psychology, 101914.
• Gerten, J., Zürn, M. K., & Topolinski, S. (2022). The price of predictability: Estimating inconsistency premiums in social interactions. Personality and Social Psychology Bulletin, 48(2), 183–202.
• Hartmann, A., Gangl, K., Kasper, M., Kirchler, E., Kocher, M., Mueller, M., & Sonntag, A. (2022). The economic crisis during the COVID-19 pandemic has a negative effect on tax compliance: Results from a scenario study in Austria. Journal of Economic Psychology, 102572.
• Kaiser, J., Gentsch, A., Rodriguez-Manrique, D., & Schütz-Bosbach, S. (2022). Function without feeling: Neural reactivity and intercommunication during flexible motor adjustments evoked by emotional and neutral stimuli. Cerebral Cortex, bhac478. https://doi.org/10.1093/cercor/bhac478
• Kaiser, J., Iliopoulos, P., Steinmassl, K., & Schütz-Bosbach, S. (2022). Preparing for success: Neural frontal theta and posterior alpha dynamics during action preparation predict flexible resolution of cognitive conflicts. Journal of Cognitive Neuroscience, 34(6), 1070–1089. https://doi.org/10.1162/jocn_a_01846
• Rausch, T. M., & Brand, B. M. (2022). Gotta buy ’em all? Online shopping cart abandonment among new and existing customers. International Journal of Electronic Business, 17(2), 109–134.
• Ren, Q., Marshall, A. C., Kaiser, J., & Schütz-Bosbach, S. (2022). Multisensory integration of anticipated cardiac signals with visual targets affects their detection among multiple visual stimuli. NeuroImage, 262, 119549. https://doi.org/10.1016/j.neuroimage.2022.119549
• Ren, Q., Marshall, A. C., Kaiser, J., & Schütz-Bosbach, S. (2022). Response inhibition is disrupted by interoceptive processing at cardiac systole. Biological Psychology, 170, 108323. https://doi.org/10.1016/j.biopsycho.2022.108323
• Schreiner, T., & Baier, D. (2022). Online retailing during the COVID-19 pandemic: Consumer preferences for marketing actions with consumer self-benefits versus other-benefit components. Journal of Marketing Management, 37(17–18), 1866–1902. https://doi.org/10.1080/0267257X.2022.2030784
• Shaw, N., Eschenbrenner, B., & Brand, B. M. (2022). Towards a mobile app diffusion of innovations model: A multinational study of mobile wallet adoption. Journal of Retailing and Consumer Services, 64, 102768. https://doi.org/10.1016/j.jretconser.2021.102768

• Bauer, A., & Weber, E. (2021). COVID-19: How much unemployment was caused by the shutdown in Germany? Applied Economics Letters, 28(12), 1053–1058.
• Brand, B. M., & Rausch, T. M. (2021). Examining sustainability surcharges for outdoor apparel using adaptive choice-based conjoint analysis. Journal of Cleaner Production, 289, 125654. https://doi.org/10.1016/j.jclepro.2020.125654
• Kaiser, J., Belenya, R., Chung, W.-Y., Gentsch, A., & Schütz-Bosbach, S. (2021). Learning something new versus changing your ways: Distinct effects on midfrontal oscillations and cardiac activity for learning and flexible adjustments. NeuroImage, 226, 117550. https://doi.org/10.1016/j.neuroimage.2020.117550
• Kaiser, J., Buciuman, M., Gigl, S., Gentsch, A., & Schütz-Bosbach, S. (2021). The interplay between affective processing and sense of agency during action regulation: A review. Frontiers in Psychology, 12, 716220. https://doi.org/10.3389/fpsyg.2021.716220
• Kaiser, J., & Schütz-Bosbach, S. (2021). Motor interference, but not sensory interference, increases midfrontal theta activity and brain synchronization during reactive control. The Journal of Neuroscience. https://doi.org/10.1523/JNEUROSCI.1682-20.2020
• Kopplin, C. S., Brand, B. M., & Reichenberger, Y. (2021). Consumer acceptance of shared e-scooters for urban and short-distance mobility. Transportation Research Part D: Transport and Environment, 91, 102680.
• Scherer, K. R., Dieckmann, A., Unfried, M., Ellgring, H., & Mortillaro, M. (2021). Investigating appraisal-driven facial expression and inference in emotion communication. Emotion, 21(1), 73–95.
• Seuss, D., Hassan, T., Dieckmann, A., Unfried, M., Scherer, K. R., Mortillaro, M., & Garbas, J. (2021). Automatic estimation of action unit intensities and inference of emotional appraisals. IEEE Transactions on Affective Computing.
• Stöcker, B., Baier, D., & Brand, B. M. (2021). New insights in online fashion retail returns from a customer perspective and their dynamics. Journal of Business Economics, 91(8), 1149–1187.
• Uğurlar, P., Posten, A.-C., & Zürn, M. (2021). Interpersonal closeness impairs decision memory. Social Psychology.
• Zürn, M. K., Gerten, J., & Topolinski, S. (2021). Maybe favors: How to get more good deeds done. Journal of Experimental Psychology: Applied, 27(3), 503–511.

• Bauer, A., & Lochner, B. (2020). History dependence in wages and cyclical selection: Evidence from Germany. Labour Economics, 67, 101932. https://doi.org/10.1016/j.labeco.2020.101932
• Brand, B. M., & Baier, D. (2020). Adaptive CBC: Are the benefits justifying its additional efforts compared to CBC? Archives of Data Science, Series A, 6(1).
• Erle, T. M., & Zürn, M. K. (2020). Illusory trust: Kanizsa shapes incidentally increase trust and willingness to invest. Journal of Behavioral Decision Making, 33(5), 671–682.
• Gangl, K., Hofmann, E., Hartl, B., & Berkics, M. (2020). The impact of powerful authorities and trustful taxpayers: Evidence for the extended slippery slope framework from Austria, Finland and Hungary. Policy Studies, 41(1), 98–111. https://doi.org/10.1080/01442872.2019.1577375
• Gangl, K., van Dijk, W., & van Dijk, E. (2020). Building versus maintaining a perceived confidence-based tax climate: Experimental evidence. Journal of Economic Psychology, 102310.
• Gangl, K., & Torgler, B. (2020). Tax compliance by the wealthy: A review of the literature and agenda for research. Social Issues and Policy Review, 14(1), 108–151.
• Kaiser, C., Ahuvia, A., Rauschnabel, P. A., & Wimble, M. (2020). Social media monitoring: What can marketers learn from Facebook brand photos? Journal of Business Research, 117, 707–717.
• Lipovetsky, S., & Manewitsch, V. (2020). Analytical closed-form solution for general factor with many variables. Journal of Modern Applied Statistical Methods, 18(1), 2.
• Meißner, M., Pfeiffer, J., Peukert, C., Dietrich, H., & Pfeiffer, T. (2020). How virtual reality affects consumer choice. Journal of Business Research, 117, 219–231.
• Schreiner, T., Rese, A., & Baier, D. (2020). Success factors for recommender systems from a customer perspective. Archives of Data Science, Series A, 6(2), 1–20. https://doi.org/10.5445/KSP/1000098012/02
• Spadaro, G., Gangl, K., Van Prooijen, J. W., Van Lange, P. A. M., & Mosso, C. O. (2020). Enhancing feelings of security: How trustworthy state institutions promote interpersonal trust. PLOS ONE, 15(8), e0237934. https://doi.org/10.1371/journal.pone.0237934

• Gangl, K., Hartl, B., Hofmann, E., & Kirchler, E. (2019). The relationship between Austrian tax auditors and self-employed taxpayers: Evidence from a qualitative study. Frontiers in Psychology, 10, 1034. https://doi.org/10.3389/fpsyg.2019.01034
• Godinho, S., Garrido, M. V., Zuern, M., & Topolinski, S. (2019). Oral kinematics: Examining the role of edibility and valence in the in-out effect. Cognition and Emotion, 33(5), 1094–1098.
• Kaiser, J., & Schütz-Bosbach, S. (2019). Proactive control without midfrontal control signals? The role of midfrontal oscillations in preparatory conflict adjustments. Biological Psychology, 148, 107747. https://doi.org/10.1016/j.biopsycho.2019.107747
• Kaiser, J., Simon, N. A., Sauseng, P., & Schütz-Bosbach, S. (2019). Midfrontal neural dynamics distinguish between general control and inhibition-specific processes in the stopping of motor actions. Scientific Reports, 9(1), 1–11. https://doi.org/10.1038/s41598-019-49476-4
• Schreiner, T., Rese, A., & Baier, D. (2019). Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels. Journal of Retailing and Consumer Services, 48, 87–99. https://doi.org/10.1016/j.jretconser.2019.02.010
• Tanner, C., Gangl, K., & Witt, N. (2019). The German ethical culture scale (GECS): Development and first construct testing. Frontiers in Psychology, 10, 1667. https://doi.org/10.3389/fpsyg.2019.01667

• Bauer, A., & King, I. (2018). The Hartz reforms, the German Miracle, and labor reallocation. European Economic Review, 103, 1–17.
• Kaiser, J., & Schütz-Bosbach, S. (2018). Sensory attenuation of self-produced signals does not rely on self-specific motor predictions. European Journal of Neuroscience, 47(11), 1303–1310. https://doi.org/10.1111/ejn.13931

• Kaiser, J., Crespo-Llado, M. M., Turati, C., & Geangu, E. (2017). The development of spontaneous facial responses to others’ emotions in infancy: An EMG study. Scientific Reports, 7(1), 1303–1310. https://doi.org/10.1038/s41598-017-17556-y
• Kaiser, J., & Davey, G. C. L. (2017). The effect of facial feedback on the evaluation of statements describing everyday situations and the role of awareness. Consciousness and Cognition, 53, 23–30. https://doi.org/10.1016/j.concog.2017.05.006
• Gangl, K., Pfabigan, D., Lamm, C., Kirchler, E., & Hofmann, E. (2017). Coercive and legitimate authority impact tax honesty: Evidence from behavioral and ERP experiments. Social Cognitive and Affective Neuroscience, 12(7), 1108–1117. https://doi.org/10.1093/scan/nsx029
• Gangl, K., Pfabigan, D. M., Lamm, C., Kirchler, E., & Hofmann, E. (2017). Tax decisions are more conflicting under legitimate than coercive tax authority: An ERP study. Psychophysiology, 54, 44–44.
• Hofmann, E., Hartl, B., Gangl, K., Hartner-Tiefenthaler, M., & Kirchler, E. (2017). Authorities’ coercive and legitimate power: The impact on cognitions underlying cooperation. Frontiers in Psychology, 8, 1–15. https://doi.org/10.3389/fpsyg.2017.00005
• Zürn, M., & Strack, F. (2017). When more is better: Consumption priming decreases responders’ rejections in the ultimatum game. Frontiers in Psychology, 8, 2226. https://doi.org/10.3389/fpsyg.2017.02226
• Zürn, M., & Topolinski, S. (2017). When trust comes easy: Articulatory fluency increases transfers in the trust game. Journal of Economic Psychology, 61, 74–86.

• Bauer, A. (2016). Reallocation patterns across occupations in Germany. Economics Letters, 148, 111–114.
• Dieckmann, A., Grimm, V., Unfried, M., Utikal, V., & Valmasoni, L. (2016). On trust in honesty and volunteering among Europeans: Cross-country evidence on perceptions and behavior. European Economic Review, 90, 225–253.
• Gangl, K., Torgler, B., & Kirchler, E. (2016). Patriotism’s impact on cooperation with the state: An experimental study on tax compliance. Political Psychology, 37, 867–881.
• Kaiser, J., Davey, G. C. L., Parkhouse, T., Meeres, J., & Scott, R. B. (2016). Emotional facial activation induced by unconsciously perceived dynamic facial expressions. International Journal of Psychophysiology, 110, 207–211. https://doi.org/10.1016/j.ijpsycho.2016.07.504

• Gangl, K., Hofmann, E., de Groot, M., Antonides, G., Goslinga, S., Hartl, B., & Kirchler, E. (2015). Taxpayers’ motivations relate to tax compliance: Evidence from two representative samples of Austrian and Dutch self-employed taxpayers. Journal of Tax Administration, 1, 15–25.
• Hartl, B., Hofmann, E., Gangl, K., Hartner-Tiefenthaler, M., & Kirchler, E. (2015). Does the description of a tax authority affect tax evasion? The impact of displayed coercive and legitimate power. PLOS ONE, 10(4), e0123355. https://doi.org/10.1371/journal.pone.0123355
• Meeten, F., Ivak, P., Dash, S., Knowles, S., Duka, T., Scott, R., Kaiser, J., & Davey, G. (2015). The effect of facial expressions on the evaluation of ambiguous statements. Journal of Experimental Psychopathology, 6(3), 253–263.
• Topolinski, S., Zürn, M., & Schneider, I. K. (2015). What’s in and what’s out in branding? A novel articulation effect for brand names. Frontiers in Psychology, 6, 585. https://doi.org/10.3389/fpsyg.2015.00585

• Buder, F., Feldmann, C., & Hamm, U. (2014). Why regular buyers of organic food still buy many conventional products: Product-specific purchase barriers for organic food consumers. British Food Journal, 116(3), 390–404. https://doi.org/10.1108/BFJ-06-2013-0141
• Gangl, K., Torgler, B., Kirchler, E., & Hofmann, E. (2014). Effects of supervision on tax compliance: Evidence from a field experiment in Austria. Economics Letters, 123, 378–382.
• Hofmann, E., Gangl, K., Kirchler, E., & Stark, J. (2014). Enhancing tax compliance through coercive and legitimate power of tax authorities by concurrently diminishing or facilitating trust in tax authorities. Law & Policy, 36, 290–311.

• Gangl, K., Muehlbacher, S., de Groot, M., Goslinga, S., Hofmann, E., Kogler, C., Kirchler, E., & Antonides, G. (2013). “How can I help you?” Perceived service orientation of tax authorities and tax compliance. Public Finance Analysis, 69, 487–510.
• Kaiser, C., Kröckel, J., & Bodendorf, F. (2013). Simulating the spread of opinions in online social networks when targeting opinion leaders. Information Systems and E-Business Management, 11(4), 597–621. https://doi.org/10.1007/s10257-012-0210-z
• Leepa, C., & Unfried, M. (2013). Effects of a cut-off in feed-in tariffs on photovoltaic capacity: Evidence from Germany. Energy Policy, 56, 536–542. https://doi.org/10.1016/j.enpol.2013.01.018

• Gangl, K., Kastlunger, B., Kirchler, E., & Voracek, M. (2012). Confidence in the economy in times of crisis: Social representations of experts and laypeople. Journal of Socio-Economics, 41, 603–614.
• Kaiser, C., & Bodendorf, F. (2012). Mining consumer dialog in online forums. Internet Research, 22(3), 275–297. https://doi.org/10.1108/10662241211235653
• Kaiser, C., & Bodendorf, F. (2012). Monitoring opinions in online forums: A case study from the sports industry. International Journal of Information and Education Technology, 2(3), 212–218.

• Kaiser, C. (2011). Entscheidungsunterstützung zur Meinungsbeeinflussung in Webcommunitys. HMD Praxis der Wirtschaftsinformatik, 48(4), 83–93. https://doi.org/10.1007/BF03340608
• Kaiser, C., & Kröckel, J. (2011). Meinungsanalyse in Onlinenetzwerken mittels Schwarmintelligenz. Informatik-Spektrum, 34(4), 355–363. https://doi.org/10.1007/s00287-010-0444-4
• Kaiser, C., Schlick, S., & Bodendorf, F. (2011). Warning system for online market research: Identifying critical situations in online opinion formation. Knowledge-Based Systems, 24(6), 824–836. https://doi.org/10.1016/j.knosys.2011.03.004

• Janssen, M., Buder, F., & Hamm, U. (2010). Große Einheiten im Biosektor auf dem Vormarsch. Ökologie und Landbau, 2010(1), 26–28.

• Buder, F., & Hamm, U. (2009). Verbrauchsstrukturen von Öko-Intensivkäufern im Fokus. Ernährungsumschau, 56(9), 52–53.
• Dieckmann, A., Dippold, K., & Dietrich, H. (2009). Compensatory versus noncompensatory models for predicting consumer preferences. Judgment and Decision Making, 4, 200–213.
• Kaiser, C. (2009). Opinion mining im Web 2.0: Konzept und Fallbeispiel. HMD Praxis der Wirtschaftsinformatik, 268, 90–99.

• Bodendorf, F., & Kaiser, C. (2008). Fallbasierte Individualisierung von Geschäftsprozessen und E-Services. WISU – das Wirtschaftsstudium, 37(3), 5–20.

• Wildner, R., Dietrich, H., & Hölscher, A. (2007). HILCA: A new conjoint procedure for an improved portrayal of purchase decisions on complex products. Yearbook of Marketing and Consumer Research, 5, 5–20.

• Wildner, R., & Scherübl, B. (2005). Model-assisted analysis, simulation and forecasting with consumer panel data. Yearbook of Marketing & Consumer Research, 5, 5–29.

• Hanschmann, L., Gnewuch, U., Kaiser, C., & Mädche, A. (2025). Designing adaptive LLM-based social robots for retail sales consultations. Proceedings of the European Conference on Information Systems 2025, Amman, Jordan.
• Horneber, D., Kaiser, C., Unfried, M., Schallner, R., & Laumer, S. (2025). Conscious consumerism: On the interaction between different design elements in e-commerce to promote green purchasing behaviors. Proceedings of the 58th Hawaii International Conference on System Sciences (HICSS), 4231–4240.
• Horneber, D., Meier, F. J., Kaiser, C., Unfried, M., & Laumer, S. (2025). Combining different product recommendations: Is it valuable to present substitute and complementary recommendations simultaneously? Proceedings of the European Conference on Information Systems 2025, Amman, Jordan.
• Kaiser, C., Kaiser, J., Manewitsch, V., Rau, L., & Schallner, R. (2025). Simulating human opinions with large language models: Opportunities and challenges for personalized survey data modeling. Adjunct Proceedings of the 33rd ACM Conference on User Modeling, Adaptation and Personalization (pp. 82–86). Association for Computing Machinery. https://doi.org/10.1145/3708319.3733685
• Kaiser, C., Kaiser, J., Schallner, R., & Schneider, S. (2025). A new era of online search? A large-scale study of user behavior and personal preferences during practical search tasks with generative AI versus traditional search engines. Proceedings CHI Conference on Human Factors in Computing Systems (Article 46, 7 pp.). Association for Computing Machinery. https://doi.org/10.1145/3706599.3720123
• Kaiser, J., Neus, A., & Kaiser, C. (2025). Global perspectives on new technologies: A large-scale international study on the influence of economics and personal values on attitudes towards technological change. International Conference on Human-Computer Interaction, 298–306. Springer Nature Switzerland Cham.
• Wiedenhöft, C., Pilz, A., Piazza, A., & Kaiser, C. (2025). Comfort with social robots in the pre-interaction phase: A field experiment with customers of a retail bank. International Conference on Human-Computer Interaction, 248–264. Springer Nature Switzerland Cham.

• Gnewuch, U., Hanschmann, L., Kaiser, C., Schallner, R., & Mädche, A. (2024). Robot shopping assistants: How emotional versus rational robot designs affect consumer trust and purchase decisions. Proceedings of the 2024 European Conference on Information Systems, Cyprus.
• Kaiser, C., Schallner, R., Manewitsch, V., & Fenne, E. (2024). The role of eye contact in human-robot interaction: Trust and decision-making in virtual financial advisory. Proceedings of the 2024 European Conference on Information Systems, Cyprus.

• Heßler, P., Pfeiffer, J., & Unfried, M. (2023). Conversational agents with voice: How social presence influences the user behavior in microlending decisions. ECIS 2023 Research Papers, 315.
• Khosrawi-Rad, B., Fischer, L. S., Kaiser, C., & Robra-Bissantz, S. (2023). Designing in-store navigation systems in physical retail. International Conference on Wirtschaftsinformatik, 307–315. Springer Nature Switzerland Cham.
• Tolle, J., Piazza, A., Kaiser, C., & Schallner, R. (2023). Decision support in tourism through social robots: Design and evaluation of a conversation-based recommendation approach based on tourist segments. RecTour@ RecSys, 61–71.

• Freisinger, E., Unfried, M., & Schneider. (2022). The adoption of algorithmic decision-making agents over time: Algorithm aversion as a temporary effect? ECIS 2022 Research Papers, 82.
• Kaiser, C., & Schallner, R. (2022). The impact of emotional voice assistants on consumers’ shopping attitude and behavior. Proceedings of the 17th International Conference on Wirtschaftsinformatik 2022.

• Harzig, P., Zecha, D., Lienhart, R., Kaiser, C., & Schallner, R. (2019). Image captioning with clause-focused metrics in a multi-modal setting for marketing. 2019 IEEE Conference on Multimedia Information Processing and Retrieval (MIPR), 419–424. IEEE.

• Harzig, P., Brehm, S., Lienhart, R., Kaiser, C., & Schallner, R. (2018). Multimodal image captioning for marketing analysis. 2018 IEEE Conference on Multimedia Information Processing and Retrieval (MIPR), 158–161. IEEE.

• Eyben, F., Unfried, M., Hagerer, G., & Schuller, B. (2017). Automatic multi-lingual arousal detection from voice applied to real product testing applications. IEEE International Conference on Acoustics, Speech and Signal Processing (ICASSP), 5155–5159.
• Paolanti, M., Kaiser, C., Schallner, R., Frontoni, E., & Zingaretti, P. (2017). Visual and textual sentiment analysis of brand-related social media pictures using deep convolutional neural networks. International Conference on Image Analysis and Processing, 402–413. Springer International Publishing Cham.

• Engel, D., Woolley, A. W., Aggarwal, I., Chabris, C. F., Takahashi, M., Nemoto, K., Kaiser, C., Kim, Y. J., & Malone, T. W. (2015). Collective intelligence in computer-mediated collaboration emerges in different contexts and cultures. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, 3769–3778.

• Garbas, J. U., Ruf, T., Unfried, M., & Dieckmann, A. (2013). Towards robust real-time valence recognition from facial expressions for market research applications. Humaine Association Conference on Affective Computing and Intelligent Interaction, 570–575.

• Kaiser, C., & Bodendorf, F. (2012). Mining patient experiences on Web 2.0: A case study in the pharmaceutical industry. 2012 Annual SRII Global Conference, 139–145. IEEE.

• Kaiser, C., Krockel, J., & Bodendorf, F. (2011). Analyzing opinion formation in online social networks: Mining services for online market research. 2011 Annual SRII Global Conference, 384–391. IEEE.
• Kaiser, C., Piazza, A., Krockel, J., & Bodendorf, F. (2011). Are humans like ants? Analyzing collective opinion formation in online discussions. Privacy, Security, Risk and Trust (PASSAT), 2011 IEEE Third International Conference on and Social Computing (SocialCom), 266–273. IEEE.
• Kaiser, C., & Schlick, S. (2011). Frühwarnsystem zur Identifikation kritischer Situationen der Meinungsbildung im Web 2.0. Wirtschaftsinformatik Proceedings 2011. https://aisel.aisnet.org/wi2011/12/

• Bodendorf, F., & Kaiser, C. (2010). Detecting opinion leaders and trends in online communities. 2010 Fourth International Conference on Digital Society, 124–129. IEEE.
• Bodendorf, F., & Kaiser, C. (2010). Mining customer opinions on the Internet: A case study in the automotive industry. 2010 Third International Conference on Knowledge Discovery and Data Mining, 24–27. IEEE.
• Kaiser, C., & Bodendorf, F. (2010). Analyse der Meinungsentwicklung in Online-Foren: Konzept und Fallstudie. Workshop Gemeinschaften in Neuen Medien (GeNeMe) 2010, 271–280.
• Kaiser, C., Kröckel, J., & Bodendorf, F. (2010). Ant-based simulation of opinion spreading in online social networks. Proceedings of the 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, 537–540.
• Kaiser, C., Schlick, S., & Bodendorf, F. (2010). Discovering critical situations in online social networks: A neuro-fuzzy approach to alert marketing managers. Proceedings of the 2nd International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management, 56–64.
• Kaiser, C., Schlick, S., & Bodendorf, F. (2010). Early warning and decision support in critical situations of opinion formation within online social networks. International Joint Conference on Knowledge Discovery, Knowledge Engineering, and Knowledge Management, 107–121. Springer Berlin Heidelberg.
• Kaiser, C., Kröckel, J., & Bodendorf, F. (2010). Swarm intelligence for analyzing opinions in online communities. 2010 43rd Hawaii International Conference on System Sciences, 1–9. IEEE.

• Bodendorf, F., & Kaiser, C. (2009). Detecting opinion leaders and trends in online social networks. Proceedings of the 2nd ACM Workshop on Social Web Search and Mining, 65–68.
• Kaiser, C. (2009). Analyse von Meinungen in sozialen Netzwerken des Web 2.0. Proceedings of Wirtschaftsinformatik, 2, 379–388. Austrian Computer Society.
• Kaiser, C. (2009). Combining text mining and data mining for gaining valuable knowledge from online reviews. IADIS International Journal on WWW/Internet, 63–78.
• Kaiser, C., & Bodendorf, F. (2009). Opinion and relationship mining in online forums. 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, 1, 128–131. IEEE.

• Kaiser, C. (2008). Mining customer experience on the Web 2.0. IADIS International Conference WWW/Internet 2008, 3–10.
• Kaiser, C. (2008). Produkt-Mining im Web 2.0. Multikonferenz Wirtschaftsinformatik 2008, 51. GITO mbH Verlag.
• Kaiser, C., Tiwana, B. S., & Bodendorf, F. (2008). Bridging the gap between qualitative and quantitative analysis of opinion forums. 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, 1, 120–126. IEEE.
• Schicker, G., Kaiser, C., & Bodendorf, F. (2008). Process and E-Service customization for coordination in healthcare networks. Proceedings of the First International Conference on Health Informatics, Funchal, Madeira, 161–166.

• Schicker, G., Kaiser, C., & Bodendorf, F. (2007). Individualisierung von Prozessen und E-Services mithilfe von Case Based Reasoning. 8. Internationale Tagung Wirtschaftsinformatik 2007-Band 1, 713.

• Eppler, M., Muntwiler, C., Buder, F., & Unfried, M. (2024). Debias by design – A leader’s guide to thinking errors & better decision making. St. Gallen: University of St. Gallen, Institute of Media and Communications Management.

• Brand, B. M. (2022). Extrinsic information cues for mitigating information asymmetry in e-commerce: A German-Chinese perspective (Doctoral dissertation).
• Spitzer, F., Abstiens, K., Czypionka, T., & Gangl, K. (2022). Verhaltensökonomische Ansätze zur Steigerung der Impfbereitschaft bei COVID-19. In C. Hainzl, D. Dialer, & H. Kuske (Eds.), Gesundheitspolitik und Gesellschaft in der COVID-19-Krise. Eine global Herausforderung. Politik und Gesundheit, 3 (p. 283). LIT-Verlag.

• Brand, B. M., & Baier, D. (2021). Adaptive choice-based conjointanalyse. In Conjointanalyse: Methoden–Anwendungen–Praxisbeispiele (pp. 205–231). Berlin, Heidelberg: Springer Berlin Heidelberg.
• Frijters, P., Gangl, K., & Torgler, B. (2021). How to tax the powerful and the sophisticated. In M. M. Erdoğdu, L. Batrancea, & S. Çevik (Eds.), Behavioural public finance: Individuals, society and the state. Routledge.

• Gangl, K., & Kirchler, E. (2019). Economic psychology: Selected contributions to an emerging discipline. In K. Gangl & E. Kirchler (Eds.), A research agenda for economic psychology (pp. 1–10). Edward Elgar.
• Gangl, K. (2019). Status quo and future research avenues of tax psychology. In K. Gangl & E. Kirchler (Eds.), A research agenda for economic psychology (pp. 184–198). Edward Elgar.
• Gangl, K. (2019). Die Psychologie der Steuerehrlichkeit [The psychology of tax honesty]. In J. Rauber & P. Hillbert (Eds.), Warum befolgen wir Recht [Why do we comply with the law] (pp. 23–41). Mohr Siebeck Verlag.

• Kirchler, E., Hartl, B., & Gangl, K. (2017). Income tax compliance. In M. Altman (Ed.), Handbook of Behavioural Economics and Smart Decision-Making. Edward Elgar.
• Gangl, K., Kirchler, E., Lorenz, C., & Torgler, B. (2017). Wealthy tax non-filers in a developing nation: The roles of taxpayer knowledge, perceived corruption and service orientation in Pakistan. In B. Peeters, H. Gribnau, & J. Badisco (Eds.), Building Trust in Taxation (pp. 354–374). Intersentia.

• Gangl, K., Torgler, B., & Kirchler, E. (2016). Patriotism’s impact on cooperation with the state: An experimental study on tax compliance. In K. Gangl, B. Hartl, & E. Kirchler (Eds.), Political Psychology, 37, 867–881.
• Gaspar, C., Neus, A., & Buder, F. (2016). Von Mauern und Windmühlen: Warum sich die Marktforschung neu erfinden muss. Die fünf Elemente der Veränderung und Ideen für die Zukunft. In B. Keller, H.-W. Klein, & S. Tuschl (Eds.), Marktforschung der Zukunft - Mensch oder Maschine? Bewährte Kompetenzen in neuem Kontext. Springer Gabler.

• Kirchler, E., & Gangl, K. (2015). Trust. In M. Altman (Ed.), Real world decision making: An encyclopedia of behavioral economics (p. 442). Praeger.
• Zürn, M. (2015). The dual nature of utility: Categorical and comparative evaluations in economic decisions (Doctoral dissertation).

• Kaiser, C. (2014). Soziale Medien als Mittel der Produktgestaltung (Co-Creation). In Soziale Medien: Gegenstand und Instrument der Forschung (pp. 171–194). Wiesbaden: Springer Fachmedien.
• Kirchler, E., & Gangl, K. (2014). Finanzpsychologie [Financial psychology]. In M. A. Wirtz, Dorsch Psychologisches Wörterbuch (17th ed., p. 582). Hans Huber Verlag.

• Gangl, K., & Kirchler, E. (2013). Finanzkrisen, Wirtschaftskrisen, Schuldenkrisen: Die Vertrauenskrise aus psychologischer Perspektive [Financial crisis, economic crisis, debt crisis: The crisis in confidence from a psychological perspective]. In E. Hammer & N. Tomaschek (Eds.), Vertrauen. Standpunkte zum sozialen, wirtschaftlichen und politischen Handeln. University – Society – Industry, Band 2 (pp. 165–177). Waxmann.
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• Kaiser, C. S. (2012). Business intelligence 2.0: Knowledge-based services zur automatisierten Analyse der Meinungsbildung im Web 2.0. Springer-Verlag.
• Kirchler, E., Hofmann, E., & Gangl, K. (2012). From mistrusting taxpayers to trusting citizens: Empirical evidence and further development of the Slippery Slope Framework. In A. N. Lebedev (Ed.), Economic psychology in the modern world: Collected papers (pp. 125–146). Ekon-inform.
• Kirchler, E., & Gangl, K. (2012). Glück [Happiness]. In R. Zihlmann, D. Jungo, & C. Steinebach (Eds.), Positive Psychologie (pp. 44–51). Beltz.
• Unfried, M. (2012). Three essays on regulated markets: Renewable energies, hospital competition and health insurance (Doctoral dissertation).

• Buder, F. (2011). Das Kaufverhalten bei Öko-Lebensmitteln – Kausalanalytische Untersuchung der Determinanten der Nachfrage nach ökologisch erzeugten Lebensmitteln (Dissertation, Universität Kassel, Studien zum Konsumentenverhalten Bd. 37). Hamburg: Verlag Dr. Kovač.
• Buder, F. (2011). Was beeinflusst den Kauf ökologischer Produkte durch Verbraucher. In C. Leitzmann, A. Beck, U. Hamm, & R. Hermanowski (Eds.), Praxishandbuch Bio-Lebensmittel (26. Ergänzungslieferung, Kap. VI.8). Hamburg.
• Buder, F., & Hamm, U. (2011). Was vermissen Öko-Käufer im Handel? In C. Leitzmann, A. Beck, U. Hamm, & R. Hermanowski (Eds.), Praxishandbuch Bio-Lebensmittel (24. Ergänzungslieferung, Kap. VI.7.1). Hamburg.

• Kaiser, C. (2009). Case based reasoning for customizing treatment processes. In Handbook of research on distributed medical informatics and e-health (pp. 351–366). IGI Global Scientific Publishing.

• Bodendorf, F., & Kaiser, C. (2008). Case based reasoning. In K. Kurbel, J. Becker, N. Gronau, E. Sinz, & L. Suhl (Eds.), Enzyklopädie der Wirtschaftsinformatik – Online Lexikon. Oldenburg: Oldenburg Wissenschaftsverlag.

• Buder, F., Di Napoli, S., & Gasser, F. (in press). Marketing as a silo-breaker: How to turn organizational constraints into opportunities for strategic influence. NIM Marketing Intelligence Review.
• Buder, F., & Unfried, M. (2025). Der Köder muss nicht dem Angler schmecken. Markenartikel, 5, 12–14.
• Kaiser, C., Manewitsch, V., & Schallner, R. (2025). Designing influence: How cartoonish and humanlike characters shape consumer decisions. NIM Marketing Intelligence Review, 17(1), 48–53. https://www.degruyter.com
• Zürn, M. K., Unfried, M., Weber, N. J., & Buder, F. (2025). Von Zahlen, Bildern und Worten: Empirische Befunde zur überzeugenden Nachhaltigkeitskommunikation. transfer, 3/2025.

• Buder, F., Hesel, N., & Dietrich, H. (2024). Beyond the buzz: Creating marketing value with generative AI. NIM Marketing Intelligence Review, 16(1), 50–55. https://doi.org/10.2478/nimmir-2024-0008
• Zürn, M. K., & Unfried, M. (2024). Welchen Prognosewert bieten Einstellungen in der Marktforschung? Über Diskrepanzen zwischen Befragung und Beobachtung. transfer, 2(2024), 100–105.

• Buder, F., & Hesel, N. (2023). 'Metaverse-Winter' – Ist der Hype bereits vorbei? Markenartikel, 11, 2023.
• Kaiser, C., Schallner, R., & Manewitsch, V. (2023). Eye contact matters for consumer trust–Even with robots. NIM Marketing Intelligence Review, 48.
• Zürn, M., Buder, F., & Unfried, M. (2023). Brand purpose and brand success. NIM Marketing Intelligence Review, 15(1), 54–59. https://doi.org/10.2478/nimmir-2023-0008

• Buder, F., & Hesel, N. (2022). So bleiben Unternehmen zukunftsfähig. Markenartikel, 03/2022.
• Hesel, N., Buder, F., & Unfried, M. (2022). The next frontier in intelligent augmentation: Human-machine collaboration in strategic marketing decision-making. NIM Marketing Intelligence Review, 14(2), 49–53.
• Stoltenberg, B., Unfried, M., & Manewitsch, V. (2022). Better product labels for better consumer choices. NIM Marketing Intelligence Review, 14(1).
• Zuern, M., & Unfried, M. (2022). Markenzweck - Gutes tun und erfolgreich sein. Markenartikel, 10/2022.

• Buder, F., & Dieckmann, A. (2021). Wie junge Toptalente nach Sinn streben - Warum Purpose beyond Profit ein Wettbewerbsvorteil im Kampf um die besten Köpfe ist. In Controlling, Spezialausgabe 2021 | 1.
• Buder, F., & Kittinger, C. (2021). Purpose beyond profit: Things that matter when millennials go job hunting. NIM Marketing Intelligence Review, 13(2). https://www.nim.org/en/dokument/2021mirbrand-activismarticlepurposebeyondprofiteng
• Buder, F., Pauwels, K., & Daikoku, K. (2021). The illusion of free choice in the age of augmented decisions. NIM Marketing Intelligence Review, 13(1). https://www.nim.org/en/dokument/2021mirdarksidesarticlefreechoiceeng

• Dieckmann, A., & Unfried, M. (2020). Thrilled or upset: What drives people to share and review product experiences? NIM Marketing Intelligence Review, 12(2), 56–61.

• Buder, F., Dieckmann, A., Dietrich, H., & Wieting, J. (2019). Technologies to turn future brick-and-mortar stores into data-rich environments. NIM Marketing Intelligence Review, 11(1), 49–53. https://doi.org/10.2478/nimmir-2019-0008

• Neus, A., Buder, F., & Galdino, F. (2017). Are you too successful to digitalize? How to fight innovation blindness. GfK Marketing Intelligence Review, 9(1), 30–35. https://www.nim.org/en/dokument/are-you-too-successful-digitalize-how-fight-innovation-blindness

• Frank, R., Unfried, M., Schreder, R., & Dieckmann, A. (2016). Ethical textile consumption: Only a question of selflessness? GfK Marketing Intelligence Review, 8(1), 52–58.

• Dieckmann, A., & Unfried, M. (2014). Writ large on your face: Observing emotions using automatic facial analysis. GfK Marketing Intelligence Review, 6(1), 52–58.

• Buder, F., & Hamm, U. (2009). Sortimente: Potenziale für die Optimierung. In Biohandel, Jg. 2009(5), 18–21.

• Zürn, M. K., Buder, F., & Unfried, M. (2024). Market disruption, innovation, and uncertainty: How risk perception and anticipated regret contribute to threat rigidity. NIM Working Paper Series, 2024(10).
• Zürn, M., & Unfried, M. (2024). Three dimensions of brand purpose: Creating value for shareholders, customers and third parties. NIM Working Paper Series, 2024(9)

• Stoltenberg, B., Manewitsch, V., & Unfried, M. (2023). How much is the (labelled) pig? Effectiveness of and willingness to pay for the German animal husbandry label. NIM Working Paper Series, 2023(9).

• Blum, L., Dieckmann, A., & Unfried, M. (2020). Confusion can improve cognitive performance: An experimental study using automatic facial expression analysis. NIM Working Paper Series, 2020(8).

• Dieckmann, A., Unfried, M., Schreder, R., & Kissel, K. (2018). How valid are response-time measures for capturing implicit brand attitudes?. GfK Verein Working Paper Series, 2018(7).
• Kaiser, C., Enzingmueller, L., & Schallner, R. (2018). Analyzing the temporal development of brand-related social media photos: A case study from the confectionary industry. GfK Verein Working Paper Series, 2018(6).

• Dieckmann, A., Unfried, M., Garbas, J., & Mortillaro, M. (2017). Automatic analysis of facial expressions in an advertising test with Chinese respondents. GfK Verein Working Paper Series, 2016(5).

• Kaiser, C., Frey, L., & Ivens, B. (2016). What photos reveal: Recognizing consumer brand relationships from social media photos. GfK Verein Working Paper Series, 2016(2).
• Pedroni, A., Mérillat, S., Dieckmann, A., Bosch, V., & Jäncke, L. (2016). Brand preferences modulate neural activity during expectation and evaluation of an uncertain reward. GfK Verein Working Paper Series, 2016(4).
• Stoltenberg, B. (2016). Using logit on big data – From iterative methods to analytical solutions. GfK Verein Working Paper Series, 2016(3). GfK Verein Working Paper Series, 2016(3).
• Unfried, M., & Iwanczok, M. (2016). Improving signal detection in software-based facial expression analysis. GfK Verein Working Paper Series, 2016(1).

• Gangl, K., Hofmann, E., Hartl, B., & Kirchler, E. (2015). The double-edged relationship between coercive power and compliance with public authority: Evidence from a representative sample of Austrian self-employed taxpayers. SSRN Working Paper No. 2667630. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2667630

• Kaiser, C. (2012). Soziale Netzwerke und Marketing. GfK Verein Working Paper.

• Brand, B. M., & Dintner, L. K. (2025). Mirror, mirror on the wall, which is the best label of them all? A cross-country study on multi-dimensional multi-level sustainability labels for groceries. XVIII EAAE Congress, Bonn, Germany.
• Buder, F., & Unfried, M. (2025). Perception of AI-generated marketing. Marketing Science Institute Summit: Marketing in the Age of AI, Los Angeles, USA.
• Dintner, L. K., & Brand, B. M. (2025). Comparing the importance of multi-dimensional multi-level sustainability labels for low- and high-involvement food items. XVIII EAAE Congress, Bonn, Germany.
• Ebelt, J., Freisinger, E., & Buder, F. (2025). Driving green product innovation through digital engagement: An experimental analysis. 32nd IPDMC - Innovation and Product Development Management Conference, Porto.
• Stoltenberg, B., & Unfried, M. (2025). How to improve product labelling for greater sustainability. SCORAI Europe Conference 2025, Lund, Sweden.
• Wieser, S., Stoltenberg, B., & Beckmann, M. (2025). The effectiveness of green demarketing appeals, which emphasise the personal benefits, in influencing purchasing behaviour towards greater sufficiency. SCORAI Europe Conference 2025, Lund, Sweden.
• Frank, D.-A., DiPalma, J., Pfeuffer, K., & Buder, F. (2025). Exploring consumer decision-making at virtual points of sale: The impact of immersion. 54th Annual Conference of the European Marketing Academy (EMAC), Madrid, Spain.
• Giersiepen, M., Heinrich, N. W., Österdiekhoff, A., Kopp, S., Russwinkel, N., Schütz-Bosbach, S., & Kaiser, J. (2025). The weight of failure: Depressive tendency intensifies the loss of control following negative feedback. Talk given at the 10th Conference of the Consortium of European Research on Emotion (CERE), Grenoble, France.
• Giersiepen, M., Gezen, E., Schütz-Bosbach, S., & Kaiser, J. (2025). When feeling in control isn’t enough: Dissociating outcome processing and learning under varying motor fluency. Poster presented at the Annual Meeting of the Society for Psychophysiological Research (SPR) 2025, Munich, Germany.
• Giersiepen, M., Schütz-Bosbach, S., & Kaiser, J. (2025). Decisions that count: Self-determination, not instrumental relevance of outcomes, enhances affective processing during goal-directed action. Talk given at the 50th Annual Conference “Psychologie und Gehirn” (PuG), Würzburg, Germany.
• Giersiepen, M., Gezen, E., Schütz-Bosbach, S., & Kaiser, J. (2025). Motor control benefits short-term recall of item-outcome associations. Poster presented at the Dimensions of Motor Control Conference 2025 (DMC), Munich, Germany.
• Giersiepen, M., Heinrich, N. W., Österdiekhoff, A., Kopp, S., Russwinkel, N., Schütz-Bosbach, S., & Kaiser, J. (2025). Am I in control? The dynamics of sensory information, performance feedback, and personality in shaping control experience. Poster presented at the 67th Conference of Experimental Psychologists (TeaP), Frankfurt am Main, Germany.
• Giersiepen, M., Gezen, E., Schütz-Bosbach, S., & Kaiser, J. (2025). Motor control benefits short-term recall of item-outcome associations. Poster presented at the 67th Conference of Experimental Psychologists (TeaP), Frankfurt am Main, Germany.
• Grunert, K. G., Lund, M. B., Brand, B. M., Hafner, E., & Pravst, I. (2025). Is an Eco-Score enough? Effects of an Eco-Score compared to dimensional information and of binary single-issue labels in consumer food choice. XVIII EAAE Congress, Bonn, Germany.
• Horneber, D., Meier, F. J., Kaiser, C., Unfried, M., & Laumer, S. (2025). Combining different product recommendations: Is it valuable to present substitute and complementary recommendations simultaneously? ECIS 2025, Amman, Jordan.
• Horneber, D., Kaiser, C., Unfried, M., Schallner, R., & Laumer, S. (2025). Conscious consumerism: On the interaction between different design elements in e-commerce to promote green purchasing behaviors. 58th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA.
• Freisinger, E., Frederiksen, L., & Unfried, M. (2025). The influences of decision-maker roles and time pressure on idea selection: An experimental study. 85th Annual Meeting of the Academy of Management (AOM 2025), Copenhagen, Denmark.
• Hempel, C., & Buder, F. (2025). Ein psychografischer Vergleich von Bio-Intensiv- und Nicht-Käufer*innen. NewFoodSystems-Konferenz, Berlin, Germany.
• Kaiser, J., Kaiser, C., Schallner, R., & Schneider, S. (2025). AI vs. search engines: How generative chatbots change our interaction with information. Talk given at the 14th Conference of the Media Psychology Division of the DGP, Duisburg, Germany.
• Kaiser, J., Neus, A., & Kaiser, C. (2025). The emotional side of innovation: What shapes our hopes and fears about new technologies? Talk given at the 10th Conference of the Consortium of European Research on Emotion (CERE), Grenoble, France.
• Kaiser, J., Giersiepen, M., Huber, A., & Schütz-Bosbach, S. (2025). Agency and adaptation: How human engagement shapes goal-directed learning in AI collaborations. Talk given at the 67th Conference of Experimental Psychologists (TeaP), Frankfurt am Main, Germany.

• Brand, B. M., & Dintner, L. K. (2024). Mapping the sustainability labels jungle in the food context: Consumers' preference of label (type). Sustainable Food Systems Symposium, Göttingen, Germany.
• Freisinger, E., Unfried, M., Oertel, S., & Zuern, M. (2024). Top managers’ decision dynamics in business model innovation: A temporal perspective. Academy of Management Annual Conference, Chicago, IL, USA.
• Freisinger, E., Frederiksen, L., & Unfried, M. (2024). The influences of decision-maker roles and time pressure on idea evaluation and selection: An experimental analysis. DRUID24, Nice, France.
• Freisinger, E., Frederiksen, L., & Unfried, M. (2024). The influences of decision-maker roles and time pressure on idea evaluation and selection: An experimental analysis. 31st IPDMC, Dublin, Ireland.
• Kaiser, J., Giersiepen, M., & Schütz-Bosbach, S. (2024). The influence of subjective control experience on evaluative feedback processing during learning. Annual Meeting of the Society for Psychophysiological Research (SPR), Prague, Czech Republic.
• Banovic, M., Hesel, N., & Buder, F. (2024). The affect heuristic in consumers’ initial judgments of sustainable technology innovations. 2024 AMA Summer Academic Conference, Boston, MA, USA.
• Banovic, M., Hesel, N., & Buder, F. (2024). Emotion over information: How the affect heuristic shapes consumers’ attitudes towards sustainable technological innovations, International Food Marketing Research Symposium 2024, Aarhus, Denmark.
• Buder, F., Dietrich, H., & Hesel, N. (2024). Cross-generational perspectives on resource scarcity: Paving the way for sustainable transformation. 24th Futures Conference: Futures of Natural Resources, Turku, Finland.
• Hesel, N., Buder, F., Heimstaedt, A., & Dietrich, H. (2024). Looking beyond the hype: Opportunities and challenges of generative artificial intelligence in B2C marketing. 12th International Conference on Contemporary Marketing Issues (ICCMI), Crete, Greece.

• Freisinger, E., Unfried, M., Oertel, S., & Zuern, M. (2023). Top managers’ decision dynamics in business model innovation: A temporal perspective. Annual Meeting of the Gesellschaft für experimentelle Wirtschaftsforschung, Erfurt, Germany.
• Freisinger, E., Unfried, M., Oertel, S., & Zuern, M. (2023). Top managers’ decision dynamics in business model innovation: A temporal perspective. 30th IPDMC - Innovation and Product Development Management Conference, Lecco, Italy.
• Stoltenberg, B., Unfried, M., & Manewitsch, V. (2023). How can multi-level labels effectively contribute to sustainable behavioral change? Testing an alternative design of the German animal husbandry label. Joint SCORAI–ERSCP–WUR Conference on Transforming Consumption–Production Systems Toward Just and Sustainable Futures (SCP23), Wageningen, Netherlands.
• Heßler, P., Pfeiffer, J., & Unfried, M. (2023). Conversational agents with voice: How social presence influences the user behavior in microlending decisions. ECIS 2023, Kristiansand, Norway.
• Freisinger, E., Unfried, M., Oertel, S., & Zuern, M. (2023). Top managers’ decision dynamics in business model innovation: A temporal perspective. 12th EIASM Workshop on Top Management Teams and Business Strategy Research, Leeds, UK.
• Buder, F., Hesel, N., & Dietrich, H. (2023). Marketing in the metaverse – opportunities and barriers for the creation of marketing value. 11th International Conference on Contemporary Marketing Issues, Corfu, Greece.
• Buder, F., Schwarz, J. O., & Schropp, T. (2023). Value of strategic foresight for managerial decision-making in markets. 30th IPDMC - Innovation and Product Development Management Conference, Lecco, Italy.
• Hesel, N., & Buder, F. (2023). AI as a strategic leader? On the role of intelligent machines in strategic marketing decisions. 11th International Conference on Contemporary Marketing Issues, Corfu, Greece.
• Schropp, T., Schwarz, J. O., & Buder, F. (2023). The evolution of corporate foresight and its value for decision-making in view of the COVID-19 pandemic. Academy of Management Annual Conference, Boston, MA, USA.

• Freisinger, E., Schneider, S., & Unfried, M. (2022). The adoption of algorithmic decision-making agents over time: Algorithm aversion as a temporary effect? 29th IPDMC - Innovation and Product Development Management Conference, Hamburg, Germany.
• Freisinger, E., Schneider, S., & Unfried, M. (2022). The adoption of algorithmic decision-making agents over time: Algorithm aversion as a temporary effect? ECIS 2022, Timisoara, Romania.

• Buder, F., & Hesel, N. (2021). Radically rethinking the future of everything: Development of a workshop approach to create more diverse scenarios. World Futures Studies Federation (WFSF) 24th World Conference, online.

2020

• Brand, B. M., & Kopplin, C. S. (2020). Examining Best-Worst Scaling's validity and reliability: Worth a try? 2nd Meeting of AG MARKETING, GfK, online.

• Brand, B. M., & Baier, D. (2019). Comparative analysis of e-commerce configuration between China and Germany. 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019), Tallinn, Estonia.
• Brand, B. M., & Baier, D. (2019). Adaptive CBC: Are the benefits justifying its additional efforts compared to traditional CBC? 6th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany.