Academic Papers

Das NIM engagiert sich für exzellente Forschung, um neue Erkenntnisse über Marktentscheidungen zu gewinnen und die wissenschaftliche Debatte zu bereichern. Die Ergebnisse unserer Forschung werden regelmäßig in begutachteten wissenschaftlichen Fachzeitschriften und als Konferenzbeiträge veröffentlicht.

Peer-reviewed

2025-06

How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?

Mehr erfahren

Peer-reviewed

2025-06

How do socioeconomic factors and personal values influence optimism and pessimism towards technology in different countries?

Mehr erfahren

Peer-reviewed

2025-06

This study explores how proactive versus passive designs of a social robot influence user comfort and intention to engage in a retail bank.

Mehr erfahren

Peer-reviewed

2025-06

How does the combination of substitute and complementary recommendations impact product views and sales in e-commerce?

Mehr erfahren

Peer-reviewed

2025-06

How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?

Mehr erfahren

Peer-reviewed

2025-04

How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?

Mehr erfahren

Peer-reviewed

2025-01

This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.

Mehr erfahren

Peer-reviewed

2024-09

How do Digital Sales Assistants impact consumer trust?

Mehr erfahren

NIM Working Paper Series

2024-08

Market disruptions can cause decision-makers to resist innovation due to distorted risk perception and regret.

Mehr erfahren

Peer-reviewed

2024-06

We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.

Mehr erfahren

Peer-reviewed

2024-06

This research paper investigates the function of an anthropomorphic cue (eye gaze) in the context of a virtual financial advisory setting.

Mehr erfahren

Peer-reviewed

2024-05

Das Bundesministerium für Ernährung und Landwirtschaft hat ein verpflichtendes staatliches Haltungskennzeichen eingeführt, das Auskunft über

Mehr erfahren

Peer-reviewed

2024-05

This research investigates how GenAI applications impact consumers' information search and retrieval processes in purchase decision making.

Mehr erfahren

Peer-reviewed

2024-05

We aim to get a better relative understanding of the impact of Digital Sales Assistants' features when considered jointly.

Mehr erfahren

NIM Working Paper Series

2024-03

Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers

Mehr erfahren

Peer-reviewed

2023-11

We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.

Mehr erfahren

1 von 6