Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value through Brands
Marketing and Firm Value: Metrics, Methods, Findings and Future Directions
Branding and Firm Value
Ad Placements on Fake News Sites Continue to Befuddle Brands
Can You Really Tell an Entire Story in a Headline?
Platform Ecosystems: How Developers Invert the Firm
Platform Revolution: How Networked Markets Are Transforming the Economy—And How to Make Them Work for You
Global Perspectives Barometer 2016 – Voices of the Leaders of Tomorrow: Transform Decision Making!
Intuition pumps and other tools for thinking
The Dunning-Kruger-Effect: On Being Ignorant of One’s Own Ignorance. Advances in Experimental Social Psychology
Cargo Cult Science. Some Remarks on science, pseudoscience, and learning how not to fool yourself
Persona-fied Brands: Managing Branded Persons Through Persona
Putting the Human Back in Human Brands: Understanding and Managing the Two-Bodied Brand