Creating Value Through Business Model Innovation
Business Model Innovation: Towards a Process Perspective
How to Innovate in Business Models: Changing The Way The Company Does Business
The Uninvited Brand
Brand Architecture Strategy and Firm Value: How Leveraging, Separating and Distancing the Corporate Brand Affects Risk and Returns
Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value through Brands
Marketing and Firm Value: Metrics, Methods, Findings and Future Directions
Branding and Firm Value
Ad Placements on Fake News Sites Continue to Befuddle Brands
Can You Really Tell an Entire Story in a Headline?
Platform Ecosystems: How Developers Invert the Firm