Platform Revolution: How Networked Markets Are Transforming the Economy—And How to Make Them Work for You
Global Perspectives Barometer 2016 – Voices of the Leaders of Tomorrow: Transform Decision Making!
Intuition pumps and other tools for thinking
The Dunning-Kruger-Effect: On Being Ignorant of One’s Own Ignorance. Advances in Experimental Social Psychology
Cargo Cult Science. Some Remarks on science, pseudoscience, and learning how not to fool yourself
Persona-fied Brands: Managing Branded Persons Through Persona
Putting the Human Back in Human Brands: Understanding and Managing the Two-Bodied Brand
The King's Two Bodies; A Study in Mediaeval Political Theology
Unraveling Willingness to Cannibalize: A Closer Look at the Barrier to Radical Innovation
Identifying the Effects of Cannibalization on the Product Portfolio
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation