Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Markterfolg, Markenbeziehungen und Markenerlebnisse: Die Grundlage einer nachhaltigen Wachstumsstrategie
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement
When Does Retargeting Work? Information Specificity in Online Advertising
The Uninvited Brand
Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications
Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations
On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission