Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
When Does Negative Brand Publicity Hurt? The Moderating Influence of Analytic Versus Holistic Thinking
Das Ende der Einkaufslisten
Culture and Systems of Thought: Holistic versus Analytic cognition
Brand Performance Volatility from Marketing Spending
Unlock the Mysteries of Your Customer Relationships
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Markterfolg, Markenbeziehungen und Markenerlebnisse: Die Grundlage einer nachhaltigen Wachstumsstrategie
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement