Spillover effects in seeded word-of-mouth marketing campaigns
Sonstige Publikationen
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Using Online Conversations to Study Word-of-Mouth Communications
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
Mobile Targeting
Evolution through bursts: Network structure develops through localized bursts in time and space
Schnelles Denken, langsames Denken
Reclaiming Conversation. The Power of Talk in a digital Age
Inhalt Wilhelm Wessels – Marketing in Zeiten der Krise Thomas Bachl – Gelassenheit ist Trumpf Wolfgang Twardawa – Strategien gegen die...