When Does Retargeting Work? Information Specificity in Online Advertising
The Uninvited Brand
Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications
Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations
On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission
Spillover effects in seeded word-of-mouth marketing campaigns
Sonstige Publikationen
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Using Online Conversations to Study Word-of-Mouth Communications
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions