Compensatory versus noncompensatory models for predicting consumer preferences.
HILCA: A NEW CONJOINT PROCEDURE FOR AN IMPROVED PORTRAYAL OF PURCHASE DECISIONS ON COMPLEX PRODUCTS
Social media monitoring: What can marketers learn from Facebook brand photos?
Artificial Voices in Human Choices. Proceedings of the 22nd General Online Research Conference
Der Ton macht den Einkauf zum Erlebnis
Mobile Detection of Visual Brand Touchpoints
Are Facebook brand pictures a sign of brand love? – A study on visual eWOM
Are Facebook brand photos a sign of brand love?
Collective intelligence in computer-mediated collaboration emerges in different contexts and cultures
Analytical Closed-Form Solution for General Factor with Many Variables
Statistische Methoden zur Analyse von Daten mit strukturell fehlenden Werten: Mit Anwendungen aus der Marktforschung
Innovation Patterns and Barriers
Innovating for and with your service customers: An assessment of the current practice of collaborative service innovation in Germany
Technological Innovation and its Impact on Business Model, Organization and Corporate Culture
The End of Advertising as we know it
Opening Minds – Cultural Change with the Introduction of Open-Source Collaboration Methods