Nürnberg/St. Gallen, 13. Mai 2020 – In Zukunft werden Entscheidungen immer häufiger im Spannungsfeld zwischen eigenem Willen, künstlicher...
Sonstige Publikationen
Inhalt Die Themen Der GfK-Trendsensor: Perspektiven 2001 Der GfK-Trendsensor: Hintergrund 2001 Die finanzielle Entwicklung privater...
The Impact of the Digital Transformation on the Retailing Value Chain
How virtual reality affects consumer choice
Buying decisions: How does objective consumer expertise influence the use of recommendations and product attributes as decision support?
Compensatory versus noncompensatory models for predicting consumer preferences.
HILCA: A NEW CONJOINT PROCEDURE FOR AN IMPROVED PORTRAYAL OF PURCHASE DECISIONS ON COMPLEX PRODUCTS
Social media monitoring: What can marketers learn from Facebook brand photos?
Artificial Voices in Human Choices. Proceedings of the 22nd General Online Research Conference
Der Ton macht den Einkauf zum Erlebnis
Mobile Detection of Visual Brand Touchpoints
Are Facebook brand pictures a sign of brand love? – A study on visual eWOM
Are Facebook brand photos a sign of brand love?
Collective intelligence in computer-mediated collaboration emerges in different contexts and cultures
