NIM INSIGHTS Research Magazine
A talk with Carolin Kaiser, Head of Artificial Intelligence at NIM, about virtual characters and how their design affects consumer behavior.
A conversation with Fabian Buder, Head of Future & Trends at NIM, about generative AI and the prospects of the metaverse for brands.
Konsumklima
Nürnberg, 19. Dezember 2024: Die Verbraucherstimmung hat sich zum Jahresende leicht erholt.
Die Verbraucherstimmung hat sich zum Jahresende leicht erholt.
NIMpulse
Wann planen Immobilienbesitzer den nächsten Heizungstausch? Wie zufrieden sind Wärmepumpenbesitzer, und wo liegen die Hürden für den Kauf?
A recent study delves into how filters that allow consumers to display results according to sustainability crite influence consumer choices.
Die neue NIM-Studie nimmt die Gründe für die Kaufzurückhaltung der Deutschen bei Heizungen in den Blick.
With AI on the rise, which features of digital sales assistants matter most to shoppers, and how do they impact product recommendations?
We talked with Zack Kass, AI futurist and former Head of Go-To-Market at OpenAI, about the big questions of our time.
How accepted are social robots in the context of tourist information?
Science journalist Ranga Yogeshwar's grandson's birth in 2020 made him reflect on how tech developments shape our future and responsibility.
