NIM - Nuremberg Institute for Market Decisions

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Video: The Dark Sides of Digital Marketing

Professor Caroline Wiertz, Professor of Marketing an der City, University of London presents the lastest issue "The Dark Sides of Digital Marketing".

Watch the video on YouTube

The Nuremberg Institute for Market Decisions

Founder and Anchor Shareholder of GfK SE

The Nuremberg Institute for Market Decisions is a non-profit organization for the research of consumer and market decisions.

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Press

Fake Facts and New Technologies: Healthy Skepticism Instead of Blind Trust A Call for Action from the Leaders of Tomorrow to their Own Generation

04. May 2021

New Study: «Voices of the Leaders of Tomorrow 2021» Nuremberg/St. Gallen, May 4, 2021: The COVID-19 pandemic has clearly shown the dangers of fake news. Whom can people trust when it comes to the reporting of facts and estimates? For top young talent and junior executives, one thing is clear: False information is all over social networks. They believe that their own generation...