News from NIM

Publication

Beyond the 4 Ps: Marketing`s Strategic Comeback

Press Release

Consumer Climate March: War with Iran Weighs on Consumer Sentiment

Publication

Political Consumption in Germany. An analysis of how political criteria and attitudes influence consumer purchasing decisions

Publication

U.S. Brands Under Pressure? Transatlantic tensions and their consequences for consumer behavior in Germany

News from NIM

Publication

Beyond the 4 Ps: Marketing`s Strategic Comeback

Press Release

Consumer Climate March: War with Iran Weighs on Consumer Sentiment

Publication

Political Consumption in Germany. An analysis of how political criteria and attitudes influence consumer purchasing decisions

Publication

U.S. Brands Under Pressure? Transatlantic tensions and their consequences for consumer behavior in Germany

Consumer Climate: War with Iran Weighs on Consumer Sentiment

Nuremberg, 26 March 2026 – The war in Iran is dampening consumer sentiment. According to consumer expectations, the Consumer Climate indicator for April 2026 decreases to -28.0 points. This represents a decrease of 3.2 points compared with the previous month (revised to -24.8 points). Whilst no significant effects are yet visible in terms of the willingness to buy or save this month, income expectations are noticeably dampened because of inflation fears. This is shown by the latest results of the NIM Consumer Climate powered by GfK, which has been published jointly since October 2023 by the Nuremberg Institute for Market Decisions (NIM), founder of GfK, and NIQ/GfK.

Insights Into Our Research Topics

New Technologies

Consumer Decision Making in a World of Digital Tech and AI

As new technologies emerge, they may fundamentally alter the foundation of market information and consumer decision-making. It is crucial to understand how these developments affect consumer decision making in the evolving marketplace.

Social Trends

Understanding Changing Consumer Decisions at the Point of Sale

In the dynamic landscape of consumer markets, the point of sale (POS) remains a critical juncture where purchase decisions are made. These decisions determine the commercial success of products and services and also reflect deeper societal trends and individual values.

Behavioral Science

Better Decision-Making in Markets – Understanding and Improving Decision Processes

A central aspect of the socio-ecological market economy are functioning competitive markets. Certain factors can lead to inefficient decisions and inefficient markets, which the state often tries to counteract through regulatory intervention. The effect of these interventions are often unclear.

Upcoming NIM events

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NIM Distinguished Speakers

John A. List

The upcoming NIM Distinguished Speakers lecture by John A. List, Professor at the University of Chicago and author of "The Voltage Effect", delves into the science and strategy behind scaling ideas that truly make an impact.

2026-04-24, 12:00
Historic Town Hall, Nuremberg

NIM Market Decisions Day

NIM Market Decisions Day 2026

LONGEVITY FOR PRODUCTS.BRANDS.MARKETS. How can products live longer? Strategies for tomorrow's brands and markets. NIM Market Decisions Day is dedicated to the megatrend of longevity—reimagined for products, brands, and markets.

2026-07-01, 09:30
Nuremberg, myEvent World