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The Nuremberg Institute for Market Decisions

Founder and Anchor Shareholder of GfK SE

The Nuremberg Institute for Market Decisions is a non-profit organization for the research of consumer and market decisions.

Members Area

Here our members find information to download.

NIM Annual Report 2018/2019

Here you find our annual report 2019.

2018_2019 NIM Annual Report ENG
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Press

What does freedom in a digital world mean for the decision-makers of tomorrow?

13. May 2020

Study "Voices of the Leaders of Tomorrow 2020. Nuremberg/St. Gallen, 13 May 2020 - In the future, decisions will increasingly be made in a situation of conflict between one's own will, artificial intelligence and economic interests. Do tomorrow's decision-makers see technological developments ...

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2020

Voices of the Leaders of Tomorrow Report 2020: All results can be found here.

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Study: How smart are smart speakers?

Artifical Voices in Human Choices

Artifical Voices in Human Choices – How does the sound of artificial language influence consumer decisions? Our presentation ...

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