News from NIM
News from NIM
Publication
Virtual Consumer Experiences - The Future of Shopping in the Metaverse
Publication
Challenges of Marketing - Which tasks need to be solved in marketing. A survey of marketing decision-makers in eight countries
Press
GfK Consumer Climate powered by NIM: Stabilization at Low Level
Research
The Human Factor in Virtual Influence
You Are Interested In Our Research?
At the interface between science and practice, we examine, as a non-profit institute, how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From our research, we generate new and relevant insights into how people can make better decisions in markets.
Researchers
Research with us! We are always looking for collaborations around our research topics. Contact us to learn more about collaboration opportunities.
Learn morePractice
For the practical relevance of our research, the exchange with experienced practitioners and their challenges is essential. As a practice partner, you have various opportunities to collaborate with the NIM.
Learn moreStudents
Join our research! Become a working student or write your master's thesis at our organization.
Learn more