Nuremberg Institute for Market Decisions (NIM) | Founder of GfK

About NIM

The NIM is an independent, non-university-affiliated economic research institute. Using data-driven methods, we investigate how people make decisions in markets and what this means for markets and consumption as a shaping force in the economy.

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2026-07-10 | NIM Working Paper

Real incentives really matter

2026-07-24 | Press release

Consumer Climate Remains at a Low Level

2026-04-05 | Publication

Reversing Effects Between Inflation Expectations and Consumer Intentions

2026-06-20 | Publication

The "Right to Repair" Under Scrutiny. A Study on Repair Culture in Germany in Light of New Political Framework Conditions

News from NIM

2026-07-10 | NIM Working Paper

Real incentives really matter

2026-07-24 | Press release

Consumer Climate Remains at a Low Level

2026-04-05 | Publication

Reversing Effects Between Inflation Expectations and Consumer Intentions

2026-06-20 | Publication

The "Right to Repair" Under Scrutiny. A Study on Repair Culture in Germany in Light of New Political Framework Conditions

Research Group Human-Technology Interaction

The research group is exploring how new technologies influence consumer decision-making in a changing market.

Research Group Marketing & Consumer Behavior

The research group is dedicated to understanding consumer decisions at the point of sale, particularly in light of growing sustainability awareness and the integration of digital and virtual environments into retail.

Research Group Cognition & Behavior

The research group investigates consumer behavior in the context of information asymmetry, information scarcity, and limited cognitive capacity.

Show more events

Consumer Climate Summit

The Consumer Climate Summit examined the current economic situation, reasons behind the subdued purchasing mood, the impact of the U.S. elections, forecasts for the upcoming holiday season, and discusses strategies for a consumption turnaround.

2026-10-14, 12:00

Berlin, AXICA