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The Nuremberg Institute for Market Decisions

Founder and Anchor Shareholder of GfK SE

The Nuremberg Institute for Market Decisions is a non-profit organization for the research of consumer and market decisions.

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Here our members find information to download.

Annual Report GfK Verein 2017/2018

Here you find our current annual report.

GfK Verein Annual Report 2017_2018
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Press

Market Decisions - The Core Value and Objective of Sound Market Research

01. April 2019

Nuremberg, April 01, 2019 - The Nuremberg Institute for Market Decisions (NIM) will focus its research on market decisions. Questions like "how and why are the decisions of consumers and companies in markets changing?" concentrate on the actual core value and the objective of sound market research

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Press

General Assembly: A New Name for the GfK Verein

18. December 2018

Nuremberg , December 18, 2018 – On Monday, December 10, 2018, the extraordinary meeting of the General Assembly of the GfK Verein took place in Nuremberg. The topic was the proposed name change with the aim of clearer positioning in external communication. With 84.05 % of the represented votes, it was decided that the GfK Verein would be named “Nürnberg Institut für Marktentscheidungen...

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Press

Dr. Andreas Neus is appointed new Managing Director of the GfK Verein

15. October 2018

Dr. Andreas Neus (47) took over the management of the GfK Verein on October 1, 2018. He succeeds Prof. Dr. Raimund Wildner, who retired on September 30, 2018.

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// Analyzing the temporal development of brand-related social media photos

A multitude of photos is posted each day on social media. These photos do not only reflect people’s social lives but also their touchpoints with brands, representing a rich source of knowledge for market research. Since most of the early software tools focus ...

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