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Video: Brand Acivism

 

Professor Daniel Korschun, Professor of Marketing at the Drexel University in Philadelphia presents the lastest issue of our NIM Marketing Intelligence Review "Brand Activism".

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The Nuremberg Institute for Market Decisions

Founder and Anchor Shareholder of GfK SE

The Nuremberg Institute for Market Decisions is a non-profit institute for the research of consumer and market decisions.

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Trust in AI-based Decision Support Systems

What influences the Trust in AI-based Decision Support Systems?

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Press

Fake Facts and New Technologies: Healthy Skepticism Instead of Blind Trust A Call for Action from the Leaders of Tomorrow to their Own Generation

04. May 2021

New Study: «Voices of the Leaders of Tomorrow 2021» Nuremberg/St. Gallen, May 4, 2021: The COVID-19 pandemic has clearly shown the dangers of fake news. Whom can people trust when it comes to the reporting of facts and estimates? For top young talent and junior executives, one thing is clear: False information is all over social networks. They believe that their own generation...

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2021

Voices of the Leaders of Tomorrow Report 2021: Read all results here.

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