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The Nuremberg Institute for Market Decisions

Founder and Anchor Shareholder of GfK SE

The Nuremberg Institute for Market Decisions is a non-profit organization for the research of consumer and market decisions.

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Adoption Rates for Contact Tracing App

In this report, we focus on understanding opinions and preferences of the German public regarding different configurations of a contact tracing app for Germany – ranging from who will control and oversee the app to ...

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Press

Germans almost happy

08. June 2020

A study by the Nuremberg Institute for Market Decisions (NIM) and the Cass Business School (City, University of London) analyses different app configurations with regard to their acceptance by the population.

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// Confusion can Improve Cognitive Performance

In educational psychology, previous research has shown a positive association between confusion and cognitive performance, which has been attributed to “deeper learning” processes triggered by the experience of confusion. In the present study we explore ...

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Press

What does freedom in a digital world mean for the decision-makers of tomorrow?

13. May 2020

Study "Voices of the Leaders of Tomorrow 2020. Nuremberg/St. Gallen, 13 May 2020 - In the future, decisions will increasingly be made in a situation of conflict between one's own will, artificial intelligence and economic interests. Do tomorrow's decision-makers see technological developments ...

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