News from NIM

Publication

Beyond the 4 Ps: Marketing`s Strategic Comeback

Press Release

Consumer Climate February: Recovery Stalls

Publication

NIM INSIGHTS Research Magazin VOL. 8

Publication

Repair or buy new? A study on attitudes toward the repairability of electrical appliances in seven countries

News from NIM

Publication

Beyond the 4 Ps: Marketing`s Strategic Comeback

Press Release

Consumer Climate February: Recovery Stalls

Publication

NIM INSIGHTS Research Magazin VOL. 8

Publication

Repair or buy new? A study on attitudes toward the repairability of electrical appliances in seven countries

 Consumer Climate: Recovery Stalls

Nuremberg, February 25, 2026 – Consumer sentiment does not improve further in February: while income expectations rise slightly, the willingness to buy declines. The already high willingness to save increases once again. Economic expectations also turn slightly more pessimistic again this month. The current survey results therefore show a slight decrease in the Consumer Climate indicator for March compared with the previous month, down 0.5 points to −24.7 points (revised −24.2 points).

Insights Into Our Research Topics

New Technologies

Consumer Decision Making in a World of Digital Tech and AI

As new technologies emerge, they may fundamentally alter the foundation of market information and consumer decision-making. It is crucial to understand how these developments affect consumer decision making in the evolving marketplace.

Social Trends

Understanding Changing Consumer Decisions at the Point of Sale

In the dynamic landscape of consumer markets, the point of sale (POS) remains a critical juncture where purchase decisions are made. These decisions determine the commercial success of products and services and also reflect deeper societal trends and individual values.

Behavioral Science

Better Decision-Making in Markets – Understanding and Improving Decision Processes

A central aspect of the socio-ecological market economy are functioning competitive markets. Certain factors can lead to inefficient decisions and inefficient markets, which the state often tries to counteract through regulatory intervention. The effect of these interventions are often unclear.

Upcoming NIM events

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Insights Lunch

US brands under pressure?

In this NIM Insights Lunch, Dr Katharina Gangl will present key findings from the new NIMpulse study and highlight the impact of transatlantic tensions on consumer purchasing behaviour.

2026-03-10, 12:30
Online-Event

NIM Distinguished Speakers

John A. List

The upcoming NIM Distinguished Speakers lecture by John A. List, Professor at the University of Chicago and author of "The Voltage Effect", delves into the science and strategy behind scaling ideas that truly make an impact.

2026-04-24, 12:00
Historic Town Hall, Nuremberg

NIM Market Decisions Day

NIM Market Decisions Day 2026

LONGEVITY FOR PRODUCTS.BRANDS.MARKETS. How can products live longer? Strategies for tomorrow's brands and markets. NIM Market Decisions Day is dedicated to the megatrend of longevity—reimagined for products, brands, and markets.

2026-07-01, 09:30
Nuremberg, myEvent World