News from NIM

Publication

Beyond the 4 Ps: Marketing`s Strategic Comeback

Press Release

Consumer Climate October: Decreasing Income Expectations Lead to Further Cooling Down

Publication

NIM INSIGHTS Research Magazin VOL. 7

Publication

Repair or buy new? A study on attitudes toward the repairability of electrical appliances in seven countries

News from NIM

Publication

Beyond the 4 Ps: Marketing`s Strategic Comeback

Press Release

Consumer Climate October: Decreasing Income Expectations Lead to Further Cooling Down

Publication

NIM INSIGHTS Research Magazin VOL. 7

Publication

Repair or buy new? A study on attitudes toward the repairability of electrical appliances in seven countries

Insights Into Our Research Topics

New Technologies

Consumer Decision Making in a World of Digital Tech and AI

As new technologies emerge, they may fundamentally alter the foundation of market information and consumer decision-making. It is crucial to understand how these developments affect consumer decision making in the evolving marketplace.

Social Trends

Understanding Changing Consumer Decisions at the Point of Sale

In the dynamic landscape of consumer markets, the point of sale (POS) remains a critical juncture where purchase decisions are made. These decisions determine the commercial success of products and services and also reflect deeper societal trends and individual values.

Behavioral Science

Better Decision-Making in Markets – Understanding and Improving Decision Processes

A central aspect of the socio-ecological market economy are functioning competitive markets. Certain factors can lead to inefficient decisions and inefficient markets, which the state often tries to counteract through regulatory intervention. The effect of these interventions are often unclear.

You Are Interested In Our Research?

At the interface between science and practice, we examine, as a non-profit institute, how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From our research, we generate new and relevant insights into how people can make better decisions in markets.

Researchers

Research with us! We are always looking for collaborations around our research topics. Contact us to learn more about collaboration opportunities.

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Practice

For the practical relevance of our research, the exchange with experienced practitioners and their challenges is essential. As a practice partner, you have various opportunities to collaborate with the NIM.

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Students

Join our research! Become a working student or write your master's thesis at our organization.

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Upcoming NIM events

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Beyond the 4 Ps: Marketing`s Strategic Comeback

In this NIM Insights Lunch, Frank Germann (University of Notre Dame) will present insights from the NIM Marketing Intelligence Review “Beyond the 4 Ps: Marketing's Strategic Comeback.”

2025-11-19, 13:00
Online-Event