Consumer Decision Making in a World of Digital Tech and AI
As new technologies emerge, they may fundamentally alter the foundation of market information and consumer decision-making. It is crucial to understand how these developments affect consumer decision making in the evolving marketplace.
Understanding Changing Consumer Decisions at the Point of Sale
In the dynamic landscape of consumer markets, the point of sale (POS) remains a critical juncture where purchase decisions are made. These decisions determine the commercial success of products and services and also reflect deeper societal trends and individual values.
Better Decision-Making in Markets – Understanding and Improving Decision Processes
A central aspect of the socio-ecological market economy are functioning competitive markets. Certain factors can lead to inefficient decisions and inefficient markets, which the state often tries to counteract through regulatory intervention. The effect of these interventions are often unclear.
At the interface between science and practice, we examine, as a non-profit institute, how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From our research, we generate new and relevant insights into how people can make better decisions in markets.
Researchers
Research with us!
We are always looking for collaborations around our research topics.
Contact us to learn more about collaboration opportunities.
For the practical relevance of our research, the exchange with experienced practitioners and their challenges is essential. As a practice partner, you have various opportunities to collaborate with the NIM.
Influencer Marketing: Trends, Insights & Pitfalls in the Creator Economy
In this NIM Insights Lunch, Jenna Drenten, Assoc. Prof. of Marketing at the Quinlan School of Business at Loyola University in Chicago, will present insights from the NIM Marketing Intelligence Review “Influencer Marketing and the Creator Econonomy".
