Events
Beyond the 4 Ps: Marketing`s Strategic Comeback
Key insights during lunch break
November 19th, 2025 at 1:00 pm (online)
Speaker:
Frank Germann, Professor of Marketing and Chair of the Marketing Department at the University of Notre Dame, Indiana,
guest editor of the current NIM Marketing Intelligence Review (NIM MIR)
Topic:
Is marketing at a turning point? Headlines speak of declining influence, shorter CMO tenure, and growing fragmentation. But a closer look reveals a different picture: Marketing is reinventing itself, becoming more strategic, relevant and effective than ever before.
We discuss, how marketers today are thinking beyond traditional metrics, redefining their contribution to growth, innovation and value creation—and the central role that technology, data and artificial intelligence play in today´s marketing.
Professor Frank Germann highlights current marketing opportunities and challenges in this NIM Insights Lunch:
➡️ How can marketing secure its place at the heart of the company?
➡️ How can marketing demonstrate its impact beyond clicks and impressions?
➡️ How can marketing gain momentum in an AI-driven world?
This online session presents the latest research insights, practical success strategies and inspiring food for thought that you can use directly in your organization.
Register and get exciting ideas on how marketing can act in a challenging business environment.
Lecture in English language.
*Note:
Interested parties who are not yet members of NIM can attend two NIM Insights Lunches free of charge and then decide whether they would like to become a member.
If you have any questions about membership, please send us an e-mail to hello@nim.org.
