Events

Date
2024-11-19
Time
14:20
Event location
Munich
Speaker
Dr. Vladimir Manewitsch

Marketing Analytics Summit Munich 2024

Virtual influencers in marketing: the dilemma between human likeness and uncanniness

This talk will shed light on the differences between the human-like vs. cartoon-like appearance of virtual influencers in their impact on consumer perceptions and decisions.

Find out more about my presentation here:

https://marketinganalyticssummit.de/session/virtuelle-influencer-im-marketing-das-dilemma-zwischen-menschenaehnlichkeit-und-unheimlichkeit-2/

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[Translate to English:]
Dr. Vladimir Manewitsch

Senior Researcher

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