Senior Researcher

Dr. Vladimir Manewitsch

Vladimir Manewitsch's work focuses on empirical consumer research using inferential and experimental methods. His research currently focuses on the role of AI in consumer decisions. The aim is to gain scientific insights that have practical relevance for digital and sustainable market transformation.

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Recent Projects

Short CV

  • Nuremberg Institute for Market Decisions, Data Science and Behavioral Science Research
  • GfK Verein, Fundamental Research (Focus: Statistiscal methods)
  • GfK SE, Data Science
  • PhD (Dr. rer. pol.) in Economics at University Erlangen-Nuremberg with focus on multivariate statistics, missing data analysis and causal inference
  • Diploma in Economics, University Kiel

Selected publications