Senior Researcher
Dr. Vladimir Manewitsch
Vladimir Manewitsch's work focuses on empirical consumer research using inferential and experimental methods. His research currently focuses on the role of AI in consumer decisions. The aim is to gain scientific insights that have practical relevance for digital and sustainable market transformation.
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Selected publications
- Kaiser, C., Manewitsch, V. & Schallner, R. Designing Influence: How Cartoonish and Humanlike Characters Shape Consumer Decisions. NIM Marketing Intelligence Review, 2025, Sciendo, vol. 17 no. 1, pp. 48-53. https://doi.org/10.2478/nimmir-2025-0008
- Stoltenberg, B., Unfried, M., & Manewitsch, V. (2022). Better Product Labels for Better Consumer Choices. NIM Marketing Intelligence Review, 14(1), 49-53. https://doi.org/10.2478/nimmir-2022-0008
- Buder, F., Dieckmann, A., Manewitsch, V., Dietrich, H., Wiertz, C., Banerjee, A., Acar, O. A., & Ghosh, A. (2020). Adoption Rates for Contact Tracing App Configurations in Germany. NIM Research Report.
- Kaiser, C., Schallner, R., & Manewitsch, V. (2019). Revealing Consumer-Brand-Interactions from Social Media Pictures – A Case Study from the Fast-Moving Consumer Goods Industry. Proceedings of the 21st General Online Research Conference, Cologne.