Publications
Kaiser, C., Schallner, R., & Manewitsch, V. (2019). Revealing Consumer-Brand-Interactions from Social Media Pictures – A Case Study from the Fast-Moving Consumer Goods Industry. Proceedings of the 21st General Online Research Conference, Cologne, Germany.
2019
Dr. Vladimir Manewitsch
Revealing Consumer-Brand-Interactions from Social Media Pictures – A Case Study from the Fast-Moving Consumer Goods Industry
Abstract:
A multitude of pictures is posted on social media every day, shedding light not only on consumers’ social life but also their interactions with brands like holding, drinking or even hugging a soda bottle. These pictures represent a valuable source of knowledge for marketing which is infeasible to explore manually. This research addresses the question of how consumer-brand-interactions can be recognized and characterized automatically.
Authors
- Dr. Carolin Kaiser, Head of Artificial Intelligence, NIM, carolin.kaiser@nim.org
- Dr. Vladimir Manewitsch, Senior Researcher, NIM, vladimir.manewitsch@nim.org
Contact
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