Interview: Responsible Chocolate

Suggested Citation

Interview mit Carlo Vassallo, Ferrero (2016). Schokolade mit Verantwortung. GfK Marketing Intelligence Review, 8(1), 46-51

NIM Marketing Intelligence Review – Responsible Marketing

Authors

CB Bhattacharya, Zoffer Chair of Sustainability and Ethics, University of Pittsburgh

MIR Interview with Carlo Vassallo, CEO of Ferrero Germany

Being one of the biggest and most successful players in the chocolate business, there is no way around the topic of responsibility for Ferrero. Carlo Vassallo, CEO of Ferrero Germany, tells us how the company sources raw products like cocoa beans and hazelnuts. He discusses the highly contested topic of palm oil and the difficulties of marketing chocolate in times of increasing obesity. Ferrero’s CSR record and approach to managing stakeholder relations are impressive. We are confident that you will enjoy your Nutella sandwich even more after having read this interview.

Authors

CB Bhattacharya, Zoffer Chair of Sustainability and Ethics, University of Pittsburgh

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Suggested Citation

Interview mit Carlo Vassallo, Ferrero (2016). Schokolade mit Verantwortung. GfK Marketing Intelligence Review, 8(1), 46-51

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